JUNIOR Inc. (HQ: Shibuya-ku, Tokyo; CEO: Yuichiro Kanai), operator of the luxury watch buying service 'OURO', has conducted a survey on the selling experiences of 200 men in their 20s to 60s who have previously sold brand-name watches.

Leveraging their global sales network covering over 20 countries and 160 billion JPY in annual revenue, the survey clarifies current trends in user demand for speed, pain points in the selling process, and future intentions for resale methods.

Survey Summary - 48.5% of respondents preferred 'same-day' payment, followed by 28.0% for '2-3 days' and 14.0% for 'within a week.' Over 90% desire payment within a week. - 'Identity verification' was the most cumbersome part of the process at 53.0%, followed by 'shipping' (30.5%), 'packaging' (27.5%), and 'scheduling' (24.0%). - Regarding future reuse of the same method, 55.0% said 'yes', while 25.5% were 'undecided' and 19.5% said 'no', indicating room for improvement in the resale experience.

Survey Details ### 1) Need for Speed: 48.5% Prefer Same-Day Payment When asked about desired speed from application to payment, 48.5% preferred 'same-day.' This underscores the high demand for speed, with over 90% wanting payment within a week. While watches are high-value items, users are also driven by time-sensitive factors like trading in for a new watch or needing liquidity.

### 2) Where is the Friction? 'Identity Verification' is the Top Burden at 53% 'Identity verification' (submitting ID) was cited as the most troublesome part of the process at 53.0%. Shipping (30.5%) and packaging (27.5%) followed. For users, administrative tasks like ID verification and logistics are a greater burden than the price appraisal itself.

### 3) Will They Return? 55% Say 'Yes', While 40% Consider Alternatives While 55% would choose the same resale method again, nearly 40% are either undecided or planning to change. It is crucial for buyers to clarify the characteristics of each channel to reduce mismatches for users.

Survey Overview - Survey Title: Customer Satisfaction with Luxury Watch Resale - Period: March 10 - March 11, 2026 - Method: Internet survey - Target: 200 men (20s-60s) with experience selling luxury watches - Conducted by: JUNIOR Inc.

FACT BOX

  • Source: PR TIMES
  • Category: Survey