Reward App 'Odipo' Adopts Braze to Enhance Customer Engagement and Retention

Reward App 'Odipo' Enhances Engagement Through Braze Adoption

Braze, a leading customer engagement platform, announced that 'Odipo,' a reward app operated by Poipoi, has adopted Braze to improve user retention and enhance the onboarding experience.

### Background: Retention Challenges in a Rapidly Growing App

Odipo offers various services, including point collection via step counts, games, surveys, and credit card applications, achieving 3.5 million cumulative downloads. However, the abundance of features has led to challenges for new users in knowing where to start, making a redesign of the onboarding process critical for improving retention. Specifically, effectively guiding users through initial setups such as health care integration and personal information input, as well as targeting financial service offerings to the right audience at the right time, became key strategic priorities.

### Reasons for Adopting Braze: Speed and Agility for Lean Teams

Poipoi evaluated several marketing tools and decided on Braze for its comprehensive and advanced communication design capabilities. Key factors in the decision included its ease of use, which allowed for rapid implementation of campaigns despite the company's lean startup structure of fewer than 10 employees, and a robust delivery platform that supports high-speed operations.

### Future Outlook: AI-Driven Automatic Optimization

In the short term, Poipoi aims to complete fundamental onboarding initiatives with its current team structure to build an experience where users can enjoy the app without hesitation. In the future, the company plans to introduce A/B testing and automatic delivery optimization leveraging Braze's AI features, establishing an operational framework that maximizes effectiveness even with a small team.