BreakingDown Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Mikuru Asakura) has officially announced that FIRE KIDS, RBL, and Shinjidai have joined as Gold Sponsors for "Kaitori Daikichi presents BreakingDown20." The event is set to take place on June 14, 2026, at Marine Messe Fukuoka Hall A.
Under this partnership, logos for FIRE KIDS (a vintage watch specialist), RBL (a beauty and hair removal salon), and Shinjidai (a major izakaya chain) will be displayed on the competition ring and throughout the venue.
### Sponsor Perspectives - **FIRE KIDS**: Established in 1995, the vintage watch leader identifies with BreakingDown’s spirit of challenging industry norms and creating new value through 1-minute "stories." - **RBL**: Managed by Japanese celebrity Roland, the salon chain aims to promote the themes of "beauty and confidence" alongside the high-energy combat sports environment. - **Shinjidai**: Operated by Phads Co., Ltd., this izakaya group returns as a sponsor. CEO Naoshi Sano, a former professional soccer player in Brazil, draws parallels between the fighters' life-on-the-line commitment and his own entrepreneurial journey. The brand plans to expand into Taiwan and New York in 2026.
### Event Overview - **Date**: Sunday, June 14, 2026 (Doors open 11:00 / Starts 12:30) - **Venue**: Marine Messe Fukuoka Hall A - **Tickets**: SVIP seats are priced at ¥550,000, while general admission starts at ¥8,000. Online Pay-Per-View (PPV) is also available.
BreakingDown continues to redefine mixed martial arts entertainment by featuring fighters from diverse backgrounds in high-intensity, one-minute matches. Led by CEO Mikuru Asakura, the platform has surpassed 3.52 million YouTube subscribers as of May 2026.
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- Source: PR TIMES
- Category: スポーツビジネス・広告・プロモーション