REBOO (Riboo), the New Habit of 'Scented Deep Breathing,' Surpasses 10,000 Units Sold in Record Time Since Launch

BREATHER Inc. (headquartered in Minato-ku, Tokyo), a company dedicated to planning, developing, and selling products that promote habitual deep breathing, announces that cumulative sales of REBOO (Riboo), its 'scented deep breathing' product, have surpassed 10,000 units (※2) in the fastest time since its launch in April 2026 (※1).

Cumulative Sales Surpass 10,000 Units Just Three Months After Launch!

REBOO is a refreshing item designed around the concept of "deep breathing to achieve a state of flow." It supports the transition into a 'focus mode' through scent and deep breathing. Inspired by Thailand's traditional 'Yaad Dum' (inhalant), REBOO has gained popularity across various scenarios—work, hobbies, sports, studying, and driving—where focus or a mental reset is needed. Just three months after launch, it has surpassed 10,000 units in cumulative sales.

Sales on Amazon and Rakuten Marketplaces began in May 2026. Since launch, REBOO has received widespread customer acclaim, achieving 10,000 cumulative sales faster than any previous new product in company history (※1).

Moving forward, BREATHER will continue to create and promote the value of breathing by pioneering a new market it calls the 'breathing market' through experiences that make breathing 'deeper, more enjoyable, and new.'

(※1) Fastest achievement compared to all previous new product launches by the company.

(※2) Cumulative sales of REBOO (all five flavors) as of July 2, 2026.

What is REBOO?

REBOO is a 'scented deep breathing' item developed with the concept of accessing 'flow' through 'deep breathing.'

By enjoying distinctive fragrances based on the cooling sensation of menthol while practicing deep breathing, users can naturally regulate their breathing in daily life and enhance focus during work, hobbies, and other immersive activities.

The product name 'REBOO (Riboo)' is a coined term combining 'REBOOT' (restart) and 'BOOST' (enhance), reflecting the desire to help users reset their personal switch and elevate performance and creativity at key moments.

＜Features of REBOO＞

● A New Experience: 'Scented Deep Breathing'

REBOO naturally encourages deep breathing through scent, supporting mental resets and refreshment. By consciously focusing on 'breathing'—often overlooked in daily life—it offers a new breathing experience that enhances immersion in work and hobbies.

● Compact and Portable Design

Small enough to fit in pockets or bags, REBOO can be used anytime, anywhere, without restrictions on time or location. It is ideal for breaks during work or study, rest stops while driving, or before and after sports activities.

● Menthol-Infused 'Scented Stimulation' – Five Unique Flavors

① Herbal

A sharp herbal and mint sensation, enhanced with a cool, refreshing feeling. Instantly sharpens the senses for immediate refreshment.

② Craft Cola

A rich, spiced aroma with a hint of sweetness—an alluring flavor perfect for lifting your mood.

③ Ume Shichimi

A fresh harmony of crisp ume (Japanese plum) acidity and a spicy kick of shichimi pepper. Its addictive zing instantly revitalizes your mood.

④ Soda

A transparent sweetness with a sparkling freshness. A light, invigorating sensation spreads, refreshing your mind.

⑤ Bergamot Coriander

An elegant fragrance blending juicy citrus and spice. Its rich aroma spreads, rebooting your mood.

Enjoy stimulating, delicious scents built on a base of menthol's cooling sensation.

Use REBOO anytime, anywhere—during work, hobbies, sports, studying, or driving—whenever you need to focus or refresh your mind. It supports moments of deep immersion and helps you perform at your best.

Product Overview

Product Name: REBOO (Riboo)

Price: 800 JPY (excluding tax)

Content: 2ml (approximately one month of use)

Category: General goods (not a pharmaceutical or quasi-drug)

Main Ingredients: Menthol, fragrance

Sales Channels: Official online store, e-commerce sites, various offline stores, etc.

URL: https://official-breather.com/

Amazon

Rakuten Market

About BREATHER Inc.

Founded in 2019, BREATHER Inc. is a company dedicated to creating a new market—the 'breathing market'—and promoting the value of breathing through experiences that make breathing 'deeper, more enjoyable, and new.'

Breathing is a vital activity linked to regulating the autonomic nervous system. BREATHER was founded with the vision of helping each customer achieve a richer lifestyle through 'deep breathing.'

Since breathing is typically an unconscious act, people often overlook the importance of 'deep breathing.' To address this, BREATHER has planned, developed, and sold devices aimed at making deep breathing a habitual practice.

Going forward, BREATHER will continue contributing to enriched lifestyles through products and services that make breathing 'deeper, more enjoyable, and new.' Supported by many users, the company has reached 200,000 LINE friends as of February 7, 2026.

Company Name: BREATHER Inc. (Breather Corporation)

Headquarters: 5-2-33 Akasaka, Minato-ku, Tokyo

Founded: 2019

Capital: 100 million JPY

Representative: Shigenuke Tachio, Representative Director

Business: Planning, development, and sales of products aimed at habitual deep breathing

Website: https://official-breather.com/