BRUNO Announces 2026 Mid-Year Handheld Fan Sales Ranking! Trend: 'Cooling Plate' × 'Multifunctionality'

BRUNO Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Tetsu Shioda), a lifestyle product planning, development, and sales company, announces the '2026 Mid-Year Sales Ranking' for handheld fans under its brand 'BRUNO,' which embodies the concept of 'Connecting Joy.' The ranking is based on sales performance from April to June 2026.

As regions across Japan continue to emerge from the rainy season, preparations for the peak summer season are in full swing, and demand for handheld fans is diversifying.

BRUNO has analyzed this season’s consumer preferences in handheld fans.

Models equipped with a 'cooling plate' that delivers instant chill upon direct skin contact, and 'multifunctional models' capable of transforming from handheld to desktop use or charging smartphones, are gaining popularity. Alongside sales trends of BRUNO’s current lineup of five handheld fan models, the company offers guidance on selecting the ideal fan to suit individual summer lifestyles.

Trends in Handheld Fans for Summer 2026, Based on the Rankings

① Growing Demand for 'Personalized Spot Cooling'

A major trend this season is the strong performance of 'cooling plate-equipped models' that provide targeted coolness when applied directly to the skin.

Beyond simply 'delivering airflow,' these fans are leading a new trend in summer comfort and self-care routines.

② 'Multifunctionality' Matches Value-Conscious Consumers, Becoming the New Standard

Folding, desktop, hands-free, and even mobile battery functions—multifunctional models are surging in popularity.

Their high versatility and excellent cost-performance, enabling long-term use across various scenarios, have earned strong support from consumers planning summer outings.

③ Evolving Beyond Basic Cooling: 'Portable Lifestyle Appliances'

This year’s bestsellers reflect a shift: fans are no longer seen merely as heat-relief tools, but as lifestyle appliances that enhance personal comfort anytime, anywhere.

BRUNO’s commitment to combining 'playfulness × functionality' is the reason consumers are embracing these fans to refresh their summer experiences in their own unique way.

*Sales data is based on units sold between April 1 and June 30, 2026.

Top 5 Best-Selling Handheld Fans: 2026 Mid-Year

Handheld fans combining trend-responsive functionality with BRUNO’s signature playfulness continue to gain widespread support this season.

As summer outings intensify, here is an overview of the mid-year sales trends, featuring each model’s characteristics and recommended usage scenarios.

1st Place: The Ultimate Summer Companion with Cooling and Multifunctionality – '6-WAY Cooling Folding Fan'

Secures the top spot by perfectly combining the trending cooling plate with multifunctionality.

Despite its slim and lightweight design (approx. 140g), its overwhelming versatility—transforming into handheld, desk, or neck fan modes—has earned strong consumer approval.

Recommended Summer Scenarios! [Festivals, Fireworks Displays, Summer Theme Park Trips]

Equipped with a cooling plate to instantly refresh your neck or palms.

With built-in mobile battery and smartphone stand functions, it allows you to enjoy summer events, fan activities, or video viewing hands-free, without adding extra baggage.

[Product Name] 6-WAY Cooling Folding Fan

[Price] ¥2,860 (tax included)

[Colors] Ivory, Green, Charcoal

[URL] https://bruno-onlineshop.com/item/04760583.html

2nd Place: Sharp, Refreshing Coolness in Just 5 Seconds – 'Cooling Plate Fan'

The model that was a hit last year ranks high again this year.

This year, a new color, 'Mint Green,' seamlessly fits both casual and smart-casual outfits, expanding the appeal of 'spot cooling' to a broader demographic.

Recommended Summer Scenarios! [Commuting, School, Business Fieldwork]

Delivers smart cooling to overheated bodies during travel with a chill sensation like holding a cold can drink, combined with a wide airflow outlet.

Equipped with a carabiner for quick attachment to backpacks or tote bags, making it a reliable companion for daily commutes and outdoor work.

[Product Name] Cooling Plate Fan

[Price] ¥3,190 (tax included)

[Colors] White, Greige, Light Blue, Charcoal, Mint Green (New Color)

[URL] https://bruno-onlineshop.com/item/04760565.html

3rd Place: 5 Functions in 1! Compact and Portable – '5-WAY Folding Fan'

Ranked 3rd as a representative of value-conscious consumers who prefer multifunctional use.

In addition to three fan modes—handheld, desk, and neck—it also functions as a smartphone stand and mobile power bank, boasting exceptional versatility as a '5-in-1' device.

Folds flat into a palm-sized form that easily fits into any bag.

Recommended Summer Scenarios! [Sports Viewing, Family Outdoor Leisure]

The neck strap features a safety release mechanism that detaches under pressure, making it safe and suitable not only for unisex use but also for leisure activities, elderly users, and families with young children.

This single device reliably covers all summer outings.

[Product Name] 5-WAY Folding Fan

[Price] ¥2,420 (tax included)

[Colors] Greige, Light Blue, Charcoal

[URL] https://bruno-onlineshop.com/item/04760558.html

4th Place: The Ultimate Clip-On Performer! BRUNO’s Smallest Fan – 'Mini Clip Fan'

Ranked 4th due to strong support from users seeking personal comfort, thanks to its ultra-lightweight (113g) and compact design.

Equipped with a wide-opening clip for easy one-touch attachment to parasols, strollers, pet carts, or laptop screens.

Recommended Summer Scenarios! [PC Work, Stroller Heat Protection]

Excels in situations like inside cars or strollers where 'keeping both hands free' is essential—simply clip and go.

The head can be adjusted up, down, left, and right, delivering targeted airflow exactly where needed, making it a favorite among comfort-focused users.

[Product Name] Mini Clip Fan

[Price] ¥2,750 (tax included)

[Colors] Ivory, Ice Green, Navy

[URL] https://bruno-onlineshop.com/item/04760504.html

5th Place: Petal Design for Mood Boost – 'Double Fleur Fan'

A stylish handheld fan featuring overlapping dual-colored blades inspired by flowers.

Despite its lightweight design (approx. 125g), the dual-blade structure generates powerful airflow.

Its elegant design, perfect for both soft feminine styles and as a chic accent to simple outfits, has earned it 5th place for enhancing the vibrancy of summer events.

Recommended Summer Scenarios! [Outings in Yukata, Summer Picnics]

Features a 1-second press-to-power-on design, preventing accidental activation in bags and ensuring peace of mind during travel.

Comes with a stand and strap, making it convenient for both indoor and outdoor use.