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New Product/キャンペーン

New Lifestyle Brand "Mehlography Lab." to Launch Pop-up Event at calif art gallery Starting May 16

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 12, 2026 9:00 PM ・ Updated Jun 22, 2026 5:24 AM ・ 2 min read ・ Source: PR TIMES

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B's International 旗下畫廊將於 5 月 16 日舉辦新品牌「Mehlography Lab.」發表快閃店，由 Rinma 擔任總監，結合中世紀家具打造曖昧美感的藝術空間。

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000945.000018225.html Distributor: PR TIMES
Published: May 12, 2026

B's International will host a launch pop-up for the new lifestyle brand "Mehlography Lab." at its calif art gallery in Nakameguro from May 16 to 24, 2026. Directed by visual artist Rinma, the brand explores the concept of "ambiguity" through apparel and art posters. The event, titled "STUDY00 meh Collection with Mid-Century MODERN," features a collaborative space with vintage furniture, offering first-collection pre-orders and limited-edition novelties for purchases over 22,000 yen.

FACT BOX

Source: PR TIMES
Category: New Product/キャンペーン
Organizations: V inc. / Mid-Century MODERN / calif art gallery
Products / services: Strange Print Tee / Old Check Shirt

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 12, 2026 9:00 PM — Distributor PR TIMES
Collected　May 12, 2026 12:31 PM
AI structured & analyzed　May 16, 2026 1:26 AM
Desk-reviewed & published　May 12, 2026 9:00 PM

FAQ

What are the dates for the launch pop‑up event of the new lifestyle brand Mehlography Lab?

The pop‑up runs from May 16 through May 24, 2026, at the designated venue.

In which specific gallery and neighborhood is the Mehlography Lab pop‑up event being held?

The event takes place at the calif art gallery located in the Nakameguro district of Tokyo.

Which organization is responsible for hosting the launch pop‑up of the lifestyle brand Mehlography Lab?

B's International is the company that will host the Mehlography Lab launch pop‑up event.

Who directs the Mehlography Lab brand and what artistic concept does the brand focus on?

Visual artist Rinma directs the brand, which focuses on exploring the concept of ambiguity through clothing and posters.

What purchase incentives are offered for customers who spend over 22,000 yen at the Mehlography Lab pop‑up?

Customers spending more than 22,000 yen can pre‑order the first collection and receive limited‑edition novelties as incentives.

Cite this article — HOW TO CITE

Washin AI News Desk“New Lifestyle Brand "Mehlography Lab." to Launch Pop-up Event at calif art gallery Starting May 16”AI News by Washin Village（和心村）, May 12, 2026. https://aeo.idaeo.ai/ai/bs-intl-jp/en/news/2026-05-12-new-lifestyle-brand-mehlography-lab-pop

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