製品発売

Incase Launches New Entry Backpack "Shift Backpack 25L" Inheriting Incase's Storage Design and Minimalist Design, Releasing July 3, 2026

Citation-Grade Primary-source linked Schema.org verified

Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 3, 2026 9:00 PM ・ Updated Jul 8, 2026 7:09 PM ・ 6 min read ・ Source: PR TIMES

Show contents

Incase Launches New Entry Backpack "Shift Backpack 25L" Inheriting Incase's Storage Design and Minimalist Design, Releasing July 3, 2026 — Image: PR TIMES

Incase, born in San Francisco, USA in 1997, will launch the entry-model backpack "Shift Backpack 25L" on July 3, 2026 (Fri). The Shift Backpack 25L inherits Incase's DNA, such as its storage design a

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000969.000018225.html Distributor: PR TIMES
Published: Jul 3, 2026

Incase, born in San Francisco, USA in 1997, will launch the entry-model backpack "Shift Backpack 25L" on July 3, 2026 (Fri).

The Shift Backpack 25L inherits Incase's DNA, such as its storage design and minimalist exterior, cultivated over the years, while achieving a price point that more people can afford (approximately 50% of the average price of Incase backpacks*1). It is suitable for a wide range of situations, from commuting and school to holidays and travel.

"Just Right for Everyday," "Storage Capacity" and "Ease of Use"

The "Shift Backpack 25L" has a 25L capacity that allows for neat storage of everyday essentials. It features three compartments, allowing for efficient carrying while organizing your belongings. In addition, it has a cushioned laptop storage pocket, an organizer front pocket for small items, and bottle pockets on both sides, making it ideal for everyday use with optimal storage and user-friendly design.

The back panel is made of a mesh specification with breathability and cushioning, ensuring a comfortable fit even during long periods of use. It also has a strap for attaching to a carry-on suitcase handle, making it convenient for travel such as business trips and vacations. The material is 500-denier recycled polyester, which is lightweight and environmentally friendly.

Shift Backpack 25L: ¥13,750 (tax included)

Size: Approx. H50 x W32 x D13 cm, 25L / Black only

*1 Average price of Incase backpacks: ¥28,746 (regardless of size / as of June 2026)

Product Features

- 25L capacity suitable for everyday use to travel

- Easy organization with 3 storage spaces

- Cushioned laptop storage

- Built-in front organizer pocket

- Bottle pockets on both sides

- Breathable mesh back panel

- Strap for attaching to carry-on handle

- Made with 500-denier recycled polyester

Breathable mesh back panel for comfort during long periods of use. Organizer pocket built into the front panel.

Strap for attaching to carry-on handle, cushioned laptop storage pocket, bottle pockets on both sides.

"Incase," the Pioneer Brand of Gadget Bags

Incase has a history as an official partner brand of Apple Inc. Founded in 1997 in San Francisco, California, Incase has been globally recognized with Apple's approval. With the belief of "A better experience through good design," the company aims to be the best "carrying solution" for users, regardless of product category or situation. Incase products are characterized by three elements: Simplicity, Efficiency, and Agility. Incase products are designed with unique attention to design, functionality, and materials to protect and organize users' valuable items and digital devices. In Japan, Be-s International Co., Ltd. has been the official distributor since 2016.

For the latest information on "Incase"

Homepage: http://www.incasejapan.com

Official Facebook: https://www.facebook.com/Incase-japan-500256176848690/

Official Instagram: https://www.instagram.com/incase_japan/

Official X: https://twitter.com/incase_japan

*Latest information is distributed at @incase_japan

FACT BOX

Source: PR TIMES
Category: 製品発売
Organizations: Incase / Apple

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase the Incase Shift Backpack 25L, highlighting its minimalist design, storage features like a padded laptop compartment and bottle pockets, and its black color. One image shows a person wearing the backpack, while others detail its construction and features.

A person wears the black Incase Shift Backpack 25L, which features a side pocket holding a water bottle, demonstrating its use in an urban setting.
The black Incase Shift Backpack 25L rests on a blue chair, showcasing its minimalist design and the Incase logo on the front.
An infographic details the features of the Shift Backpack 25L, including a zippered front organization pocket, padded laptop compartment, dual water bottle storage, travel pass-through, and construction from 500 Recycled Polyester.
The black Incase Shift Backpack 25L is shown from above on a textured surface, highlighting its compact shape and the Incase logo.
A three-quarter view of the black Incase Shift Backpack 25L on a white background, emphasizing its sleek design and side pocket.

Editorial & Verification Standards

The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
Company names and tickers verified via registry (Registry/TWSE/Wikidata)
No speculation; nothing stated that is not in the source

Read the full editorial policy →

Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 9:00 PM — Distributor PR TIMES
Collected　Jul 3, 2026 12:24 PM
AI structured & analyzed　Jul 3, 2026 12:24 PM
Desk-reviewed & published　Jul 3, 2026 9:00 PM

FAQ

What are the key facts in this article?

Incase, born in San Francisco, USA in 1997, will launch the entry-model backpack "Shift Backpack 25L" on July 3, 2026 (Fri). The Shift Backpack 25L inherits Incase's DNA, such as its storage design and minimalist exterior, cultivated over the years, while achieving a price point that more people can afford (approximately 50% of the average price of Incase ba

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000969.000018225.html

When was it published?

Jul 3, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Incase Launches New Entry Backpack "Shift Backpack 25L" Inheriting Incase's Storage Design and Minimalist Design, Releasing July 3, 2026”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.idaeo.ai/ai/bs-intl-jp/en/news/2026-07-03-incase%E3%81%AE%E5%8F%8E%E7%B4%8D%E8%A8%AD%E8%A8%88%E3%81%A8%E3%83%9F%E3%83%8B%E3%83%9E%E3%83%AB%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E3%82%92%E5%8F%97%E3%81%91%E7%B6%99%E3%81%84%E3%81%A0%E6%96%B0%E3%82%A8%E3%83%B3%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%83%E3%82%AF%E3%83%91%E3%83%83%E3%82%AF-s

AI CRAWLER ACTIVITY

as of Aug 22, 2026

AI crawler visits to this article (cumulative)Measuring since publication (no visits recorded yet)

Site-wide cumulative

Applebot

bot_visits_summary

2236k

last Aug 22, 2026

GPTBot

bot_visits_summary

1846k

last Aug 22, 2026

ClaudeBot

bot_visits_summary

1819k

last Aug 22, 2026

Amazonbot

bot_visits_summary

766k

last Aug 22, 2026

Bingbot

bot_visits_summary

507k

last Aug 22, 2026

Meta AI

bot_visits_summary

411k

last Aug 22, 2026

※ Only measured values from bot_visits_summary / crawler_url_hits are shown. Article-level zero counts are shown as measuring.

Washin AI News（AI News by Washin Village（和心村））

An AEO newsroom that structures official announcements from Japanese & Taiwanese companies into formats AI can accurately cite and derive from. Partner sources include PR TIMES and CNA. We aim to be a verifiable source for both humans and machines.

Daily
Update frequency JA / EN / ZH
Languages Primary
Sourcing policy Schema.org
Structured verification

About the publisher IDA llms.txt

Get your announcement indexed as AI-citable structured news.
Primary-source links, three languages, Schema.org verified.Talk to us about coverage →

← bs-intl-jp Back to newsroom (218)