How many companies want to in-house SNS marketing

BOTANICO's survey found that 100% of existing clients expressed a desire to in-house or would like to if possible.

What is in-house transition support

A comprehensive service that includes knowledge transfer, staff training, analytical skill development, and operational framework building.

Why do companies want to in-house SNS marketing

Due to rising outsourcing costs, lack of internal knowledge retention, and slow improvement cycles. More companies seek self-controlled operations.

Is the survey reliable

Though the sample size is small (13), it reflects real client voices and actual needs.

What is the future market outlook

As SNS importance grows, demand for in-house support services is expected to expand further.

【Survey Report】100% of Existing Clients Express Desire to In-House SNS Marketing

Published Jun 13, 2026 6:30 AM ・ Updated Jun 14, 2026 12:09 AM ・ 5 min read ・ Source: PR TIMES

BOTANICO Co., Ltd. conducted a survey on 'In-Housing SNS Marketing' targeting its existing clients, revealing that 100% of responding companies wish to bring SNS marketing operations in-house. Companies recognize challenges with outsourcing and emphasize the need to accumulate internal expertise and develop personnel.

We conducted a survey on 'In-Housing SNS Marketing' targeting our existing clients.

As a result, 100% of responding companies answered that they 'want to in-house SNS marketing' or 'would like to in-house if possible.'

This survey was conducted to understand corporate SNS utilization status and future operational structure intentions.

Survey Results Summary

100% of Companies Want to In-House SNS Marketing

The survey revealed that 100% of respondents expressed a desire to in-house or would like to in-house SNS marketing if possible. Regardless of company size or industry, the importance of SNS utilization is increasing, and there is a strong intention to accumulate internal know-how.

Background: Maturation of SNS Utilization and Rising Demand for In-Housing

In recent years, many companies have been using platforms such as Instagram, X (formerly Twitter), TikTok, YouTube, and LINE for information dissemination. However, challenges such as rising outsourcing costs, lack of internal knowledge retention, insufficient staff development, and difficulty in making rapid improvements have also increased. As a result, the demand to 'achieve results while building an in-house operational capability' is growing.

BOTANICO's Analysis

From these survey results, it is clear that companies are not merely seeking outsourced SNS management, but comprehensive support including knowledge transfer, staff training, operational framework development, and analytical skill acquisition. In recent years, the importance of SNS in recruitment, customer acquisition, and branding has significantly increased, leading more companies to seek internal accumulation of SNS marketing expertise. BOTANICO supports companies not only through outsourced SNS operations but also through in-house support and operational structure development, enabling businesses to build self-sustaining marketing systems.

Survey Overview

- Survey Period: May 1, 2026 – May 31, 2026 - Survey Organization: BOTANICO Co., Ltd. - Target: Existing clients of BOTANICO Co., Ltd. - Valid Responses: 13 - Survey Method: Questionnaire survey sent to existing clients - Calculation Method: Percentage of respondents who answered 'want to in-house' or 'would like to in-house if possible' - Survey Topic: In-Housing of SNS Marketing

FACT BOX

Source: PR TIMES
Category: Survey

【Survey Report】100% of Existing Clients Express Desire to In-House SNS Marketing

⚡ Key Points

Survey Results Summary

Background: Maturation of SNS Utilization and Rising Demand for In-Housing

BOTANICO's Analysis

Survey Overview

FACT BOX

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