【2026 Edition】Customer Acquisition Strategy Seminar Bridging Physical and Digital

Have you ever felt that despite meeting customers through real-world touchpoints such as exhibitions, stores, events, flyers, signage, or referrals, these interactions don’t lead to follow-up inquiries, purchases, or repeat visits?

Today’s customer acquisition requires more than just offline engagement. It’s essential to design a strategy that maintains continuous digital connections with potential customers after initial contact, nurturing trust over time.

This seminar will clearly explain how to connect touchpoints generated by offline initiatives—such as exhibitions, stores, and events—to digital strategies like SNS, LINE Official Accounts, websites, e-commerce, and advertising, ultimately driving sales and inquiries.

Moving forward, customer acquisition must shift from 'one-time meetings' to creating systems where customers remember and choose your brand after the initial encounter.

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What You’ll Learn in the Seminar

・Strategies for integrating offline and online customer acquisition ・Designing pathways from exhibitions, stores, events, signage, and flyers to websites and SNS ・Methods for following up on leads using Instagram, LINE Official, websites, and e-commerce ・Systems to convert initial contacts into inquiries and purchases ・Key points for digital content strategies that build on trust established offline ・How to build a sustainable customer acquisition foundation without over-relying on ad spending ・Latest insights on leveraging SNS and websites in the AI era

Recommended for

・Those who attend exhibitions or events but struggle to convert them into sales discussions or revenue ・Businesses wanting to turn store or facility visitors into repeat customers or buyers ・Those looking to better utilize offline strategies like signage, flyers, and referrals ・Those using SNS or LINE Official but not seeing results ・Those aiming to increase traffic to their website or e-commerce platform ・Those wanting to strengthen digital customer acquisition while leveraging their offline strengths ・Executives and managers planning to revamp their customer acquisition funnels for the next fiscal year

Event Overview

Seminar Name Customer Acquisition Strategy Seminar Bridging Physical and Digital

Format Online event

Date and Time

August 27 (Thursday) 15:00–15:30

Participation Fee Free

Register here