bud brand to Exhibit Again at Milano Design Week 2026

Japan Design Bank (a general incorporated association based in Shibuya, Tokyo) will exhibit at Milano Design Week 2026, one of the world’s largest design events.

The exhibition will take place in the Tortona district, within the Tortona Rocks area.

“bud brand” is a project that supports next-generation creators in presenting their work to the world. Since 2016, it has continuously exhibited at Milan Design Week, and in 2026 it will again host the bud brand AWARD, a competition open to designers aged 35 and under.

Out of more than 120 entries, approximately 100 selected works—including product designs and spatial proposals—will be exhibited.

The exhibition venue for bud brand is located in the Tortona district, one of the most popular areas for corporate exhibitions during Milano Design Week.

Tortona is a highly vibrant area, home to well-known venues such as Superstudio, and is one of the most visited districts after the main fairgrounds.

In this area, under the name “Tortona Rocks,” various companies and independent creators exhibit products and artworks across multiple venues.