Bufff Co., Ltd. to Realize "Game Communication World" Where People Connect Through Games.

*Our company supports April Dream, which aims to make April 1st a day to announce dreams. This press release is Bufff's dream.

Bufff Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director/CEO: Kaneto Naruse) announces its dream of "realizing a 'Game Communication World'" in support of "April Dream" hosted by PR TIMES.

Bufff has been planning and developing gamification initiatives with the mission of "moving people's hearts through games." In this announcement, we present a future vision where communication itself becomes a "game world."

Dream: What is the "Game Communication World"?

The "Game Communication World" envisioned by Bufff aims to create a new form of communication where game culture and UGC (User Generated Content) merge, allowing anyone to create and share games, and through them, people connect with each other.

Furthermore, by expanding creation and experiences starting from games, we envision the realization of an ecosystem where creators, fans, and companies generate value together. By designing every point of contact between companies and users, brands and fans, and people as a game, unique experiential value and continuous relationships will be fostered.

Why "Game Communication" Now?

With the advancement of digitalization, the amount of information users encounter has exploded. Amidst this, challenges such as "not being seen," "not being remembered," and "not leading to action" have become apparent in corporate communication. On the other hand, games have the power to actively engage people, create continuous experiences, and evoke emotions. Bufff believes that by extending this "power of games" to the communication domain, we can evolve the relationships between companies and users, and creators themselves.

Our Past Initiatives

Bufff has, until now, primarily focused on LINE Mini Apps, planning and developing numerous game contents that can be experienced in daily routines for IP's official LINE accounts and LINE entertainment accounts.

We are also promoting product development that transforms existing content into "playable experiences," such as the Bufff "3Match Puzzle" Tool, which allows puzzle games to be created from creative assets, and the Bufff "Groove Master" Tool, a rhythm game creation tool utilizing YouTube music.

Furthermore, we have been working on developing new communication methods that connect companies, IPs, regions, and people through games, regardless of online or offline, such as AR shooting games, games for soccer stadiums, and proof-of-concept experiments for RPG attractions that tour amusement parks.

Through these initiatives, we have realized "experiences that make you want to participate" and "experiences that make you want to share" in corporate marketing initiatives and fan communication.

The "Game Communication World" announced this time is currently a dream concept. However, Bufff will continue to promote initiatives aimed at realizing this worldview, leveraging the technology and know-how we have cultivated thus far.

Bufff Co., Ltd. Overview

Company Name: Bufff Co., Ltd. Representative: Representative Director/CEO Kaneto Naruse Established: July 3, 2023 Location: 1 THE LINKPILLAR 1 SOUTH 8F, 2-21-2 Takanawa, Minato-ku, Tokyo https://bufff.co.jp/ With the mission of "moving people's hearts through games," Bufff Co., Ltd. operates businesses focused on contributing to society and business. Its main services include a "UGC platform where anyone can easily create games" and "customized game production on demand." The company positions games as a communication tool for a new era, aiming to create an economic zone called "Game Communication World" that involves users who want to play, companies that want to promote, creators who want to express themselves, and indie developers who want to expand their business.