Co-creation by Traditional Craftsman Edo Armor Maker and BULK HOMME. 'Modern Armor' Born from Traditional Techniques to Protect Men's Skin Revealed.

Carrying the message 'Updating global men's beauty to become the No. 1 in global market share', this skincare brand gives confidence to men around the world living in the modern age to evolve into the 'selves they want to be'. The products are researched based on 'what is best for men's skin', pursuing high efficacy realization with carefully selected ingredients and formulations. They are designed to provide surprise and emotion through the products, such as a luxurious foam experience that appeals to the five senses and a pleasant scent.