CITY ICONS (FASHA and NARIN) Showcase Burberry's Iconic Check Bags in New Summer Campaign

In campaign films and portraits featuring Korean singers Fasha and Narinn, the two artists each interpret Burberry's wardrobe in their own unique way, embodying the iconic check bag as a distinct character. Set against the backdrop of Seoul, paparazzi-style street snaps capture moments of their daily lives, from candid, natural snapshots to leisurely strolls enjoying the city.

Central to the campaign is a refreshed collection of the iconic House Check bag, crafted from coated cotton canvas with smooth leather trim and the brand's signature "Knight Stamp." The collection is enhanced by new additions such as the curved "Primrose" and the travel-friendly "Zip Tote," joining the lineup alongside compact vanity bags and relaxed drawstring bags.

Expanding the world of checks through craft and material techniques, House codes are also expressed in the hand-knitted raffia "Margate Tote" and the "Horseshoe Backpack" woven into quilted nylon.

Fasha and Narinn embody Burberry's wardrobe in new ways as they navigate the city. Lightweight signature outerwear pieces include the "Waterloo Trench Coat" and "Hayfield Harrington Jacket" made from tropical gabardine, and the "Rosewin Trench Jacket" in nylon. Sporty pieces from the activewear collection complement workouts, while polo shirts and tank tops featuring the House Check transition seamlessly from relaxed daytime attire to evening looks.