BYD Auto Japan K.K. will launch the 'BYD RACCO 300Premium Price Guessing Campaign' on May 30, 2026, ahead of the official launch of its new kei-EV, the 'BYD RACCO,' scheduled for this summer. Participants can guess the manufacturer's suggested retail price for the top-tier model, and one winner will be selected by lottery to receive the vehicle. Entries can be submitted via the official website, official LINE account, email newsletter, nationwide exhibition caravan venues, and authorized BYD dealers. Along with the campaign launch, some product information, including safety and comfort features, will be released. The official announcement and pricing will be revealed on July 28, with a nationwide caravan tour scheduled in various locations.
FACT BOX
- Source: PR TIMES
- Category: marketing_campaign
- Organizations: BYD Auto Japan