TikTok Shop Japan Hosts 'TikTok Shop Local' Second Edition in Naha, Okinawa!

TikTok Shop Japan, which provides the 'TikTok Shop' e-commerce feature allowing users to discover and purchase products within the app, is launching the second edition of its 'TikTok Shop Local' project. Titled 'TikTok Shop Local in Okinawa,' the event will take place on June 20 (Sat) and 21 (Sun), 2026, in Naha City, Okinawa. The event is co-hosted with the Naha Kokusai-dori Shopping Street Promotion Association and supported by Okinawa Prefecture and Naha City.

This second edition focuses on Okinawa, a region rich in food culture and tradition that attracts tourists from across the globe. Through this project, TikTok aims to contribute to sustainable regional revitalization by delivering charming local products to a nationwide audience.

During 'TikTok Shop Local in Okinawa,' the company will collaborate with Ashibi Company, I AM I Inc., and IZULCA Co., Ltd. to sell Okinawan specialties via TikTok Shop LIVE. Popular TikTok creators will visit the region to introduce local charms and products in real-time. Live streams are scheduled from locations including Naha city and the Umibudo (sea grape) farm 'Umichu'.

Additionally, a kickoff event will be held on June 20 (Sat) from 14:00 at UFURUFU (transportation plaza in front of Palette Kumoji). Creators like Akitonton and Ayaka Oya will take the stage to share the appeal of Okinawan regional products.