CAGUUU Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Yuki Nakamura), the company behind the furniture brand "CAGUUU (Kaguu)," will participate in the "6th XR & Metaverse Comprehensive Expo Summer," held from June 17 (Wed) to June 19 (Fri), 2026, at Tokyo Big Sight. As an experience space co-creation partner for the AR (augmented reality) glasses brand "XREAL," CAGUUU will contribute to designing the exhibition space.
Prior to this, CAGUUU served as an experience space partner at the "ROG XREAL R1 Launch Event" held on June 15, 2026 (Mon), marking this collaboration as a continuation of their ongoing partnership. During the exhibition, CAGUUU will run a social media campaign: visitors who experience CAGUUU furniture at the XREAL booth and post photos, videos, or impressions on X will receive exclusive CAGUUU gifts on-site.
Additionally, to commemorate the pre-order launch of the "ROG XREAL R1," CAGUUU’s official online store will offer a limited-time 10% discount coupon on all models in the ergonomic chair series "AXISU (Axis)."
Supporting XR Experiences Through the Entire Space, Not Just Devices
As AR glasses and XR devices evolve, digital experiences such as gaming, video viewing, and work are becoming increasingly immersive. However, as these experiences extend in duration, the importance of real-world "seating environments"—chairs that support the body, desks that adjust eye and hand height, and sofas that allow relaxation—has also grown.
CAGUUU views XR experiences not as isolated device usage but as part of a holistic "living space." From a furniture brand perspective, CAGUUU supports the creation of next-generation experiential environments.
CAGUUU Furniture Featured at XREAL Booth Opening Today
At this exhibition, CAGUUU will present spaces where technology seamlessly integrates into everyday settings such as living rooms and workspaces, aligning with XREAL’s futuristic vision.
In addition to the chair and desk used at the June 15 "ROG XREAL R1 Launch Event," CAGUUU will introduce a sofa bed designed for living room viewing experiences. This holistic approach supports immersive AR glass experiences by considering posture and comfort.
[Exhibition Products]
① AXISU Axis Ergo-Core Office Chair
An ergonomic office chair designed for long hours of desk work or gaming. It features supportive design for the lower back, spine, and neck, along with a 135° + 15°联动 slide reclining function, suitable for both focused work and relaxation.
During AR glass experiences, users often direct their gaze forward or toward virtual screens for extended periods, making seating posture and body support critical for comfort. The AXISU chair supports the body without compromising immersion, enhancing the on-site experience.
Regular price (tax included): ¥85,690 Product page: https://caguuu.com/products/mj002505002
② Woody Aura Electric Height-Adjustable Desk [With Assembly Service]
A premium electric height-adjustable desk combining elegant wood grain with functionality. Suitable not only for seated work but also for standing demonstrations, it fits well in dynamic environments like exhibitions with high visitor traffic.
Beyond serving as a surface for AR glasses and related equipment, this desk supports users’ hand movements during product trials, harmonizing with XREAL’s exhibition space.
Regular price (tax included): ¥293,190 Product page: https://caguuu.com/products/fy002411010
③ Retro Modern Sofa Bed Gray
A multifunctional sofa that doubles as a bed. With adjustable backrests, it allows flexible use—sitting, lounging, or lying down—depending on the scenario.
For this exhibition, CAGUUU presents a calm gray tone to match XREAL’s advanced aesthetic. By combining futuristic XR experiences with furniture that blends into daily living rooms, the setup creates a space where technology naturally integrates into everyday life.
Regular price (tax included): ¥76,590 and up Product page: https://caguuu.com/products/tz002410008
▪️ Exclusive CAGUUU Gifts for Visitors Who Post on X
At the XREAL booth during the "XR & Metaverse Comprehensive Expo Summer," CAGUUU will run a limited-time social media campaign. Visitors who experience CAGUUU furniture at the venue and post photos, videos, or impressions on X will receive exclusive CAGUUU gifts on-site.
[How to Participate] STEP 1: Follow CAGUUU’s official X account (@CAGUUU_official)
STEP 2: Experience CAGUUU furniture at the venue and post photos, videos, or impressions on X
STEP 3: Show the post to staff and receive the gift on-site
※ Visitors can also use a QR code on in-venue POP displays to post with required mentions and hashtags.
[Gift Details] • Satin box sheets or CAGUUU original merchandise
Event Period: June 17 (Wed) – June 19 (Fri), 2026, 10:00–17:00 Venue: Tokyo Big Sight, West Exhibition Hall 3, Booth 22-18 (XREAL Booth)
※ Gift contents are subject to change without notice. ※ Limited quantities available; ends when supplies run out.
Report from the Recent "ROG XREAL R1 Launch Event"
Held on June 15, 2026 (Mon), the "ROG XREAL R1 Launch Event" featured the product unveiling, a panel discussion with key figures from gaming, XR, and technology sectors, and a media experience session.
Panelists (from left): Alex Lin, General Manager, OP Business Group, ASUS JAPAN Inc.; Yuki Nakamura, CEO, CAGUUU Inc.; Yoshihito Kondo / Naruo, former Meta engineer, former game programmer, XR opinion leader; Kazunori Minami, CEO, Biside Inc.; and Kenichi Yoshida, CEO, yosp Inc., veteran of the gaming industry and former SIE executive overseeing indie games and creator ecosystems (in order of photo appearance).
CAGUUU provided the ergonomic office chair "AXISU Axis Ergo-Core Office Chair" and the electric height-adjustable desk "Woody Aura" to match XREAL’s advanced vision. These products supported seating and hand-operation environments, enabling attendees and media to enjoy immersive AR glass experiences more naturally.
CAGUUU’s Vision: The Possibility of Living Spaces
Yuki Nakamura, CEO of CAGUUU Inc., reflecting on the feedback from the June 15 launch event and panel discussion, shared insights from a furniture and interior brand perspective on the new lifestyles enabled by AR glasses:
"In Japan, living spaces are limited, yet homes are expected to serve multiple roles—work, video viewing, gaming, rest. Without needing large TVs or multiple monitors, AR glasses can deliver visual and gaming experiences that transform how we use our space."
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: ROG XREAL R1