What is Calbee's 'Fan With! Project'?

It is Calbee's first nationwide fan meeting project aimed at meeting fans directly and deepening connections. It started in 2024 and is held at factories, branches, group companies, and potato fields.

Where was the fan meeting held this time?

It was held on May 23, 2026 (Saturday) at a potato field in Tamana, Kumamoto Prefecture. This is the first time it has been held in Kumamoto Prefecture.

How can you apply to attend the fan meeting?

You can apply through the smartphone app 'Calbee Ruby Program'. By folding the empty bags of target products, taking a photo, and accumulating points (rubies), you can apply.

How many fan meetings are planned to be held annually in 2026?

It is planned to hold about 14 fan meetings annually, mainly at factories, branches, group companies, and potato fields across the country.

Are there any effects after participating in the event?

According to the 2025 results, the average purchase amount of products after the event increased by 153% compared to before, and it also contributed to the motivation of participating employees.

First Time in Kumamoto! Fan Meeting Held at Contracted Potato Fields

Published May 26, 2026 1:00 AM ・ Updated Jun 14, 2026 4:56 AM ・ 3 min read ・ Source: PR TIMES

On May 23, 2026, Calbee, Inc. held its first fan meeting in Kumamoto Prefecture at a potato field in Tamana City. Approximately 50 fans participated in a harvest experience and engaged with the company.

Overview Calbee, Inc. (HQ: Chiyoda-ku, Tokyo; President and CEO: Nobu Ebara) held a fan meeting as part of the Calbee 'Fan With! Project', designed to foster deeper connections with the brand's fans.

As the first event of the 2026 fiscal year, a potato harvest experience was held on Saturday, May 23, at a field in Tamana City, Kumamoto Prefecture, with approximately 50 fans in attendance.

Project Background Since its founding in 1949, Calbee has released numerous products. To meet fans and deepen connections, the nationwide 'Fan With! Project' was launched in 2024.

In the 2025 fiscal year, events resulted in an average increase in post-event product purchases of 153% compared to pre-event levels, demonstrating high engagement. Given these results, the project will continue in the 2026 fiscal year.

Details of the Kumamoto Event The first 2026 event featured a potato harvest in Tamana City. To commemorate the inaugural Kumamoto session, Mayor Takahiro Kurahara of Tamana City greeted the participants.

The program included presentations on the Kyushu branch's initiatives and activities with contract farmers, as well as an original quiz tournament.

How to Apply Applications are processed through the 'Calbee Ruby Program' smartphone app. Users can earn points (rubies) by folding and scanning empty bags of qualifying products. One entry requires 500 rubies, and winners can bring up to four guests (five people per group).

FACT BOX

Source: PR TIMES
Category: Event

First Time in Kumamoto! Fan Meeting Held at Contracted Potato Fields

⚡ Key Points

Overview Calbee, Inc. (HQ: Chiyoda-ku, Tokyo; President and CEO: Nobu Ebara) held a fan meeting as part of the Calbee 'Fan With! Project', designed to foster deeper connections with the brand's fans.

Project Background Since its founding in 1949, Calbee has released numerous products. To meet fans and deepen connections, the nationwide 'Fan With! Project' was launched in 2024.

Details of the Kumamoto Event The first 2026 event featured a potato harvest in Tamana City. To commemorate the inaugural Kumamoto session, Mayor Takahiro Kurahara of Tamana City greeted the participants.

How to Apply Applications are processed through the 'Calbee Ruby Program' smartphone app. Users can earn points (rubies) by folding and scanning empty bags of qualifying products. One entry requires 500 rubies, and winners can bring up to four guests (five people per group).

FACT BOX

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