Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Makoto Ehara) will launch "Pizza Potato Mentaiko Mayo Flavor" for a limited time, which recreates the taste of spicy mentaiko mayonnaise pizza, from its thick-cut potato chip series "Pizza Potato" known for its rich, melty cheese and spicy pizza sauce. The product will be available first at convenience stores nationwide starting Monday, June 22, 2026, and at other stores nationwide starting Monday, June 29, 2026.

*1 Uses aonori (seaweed) *2 Uses cheese-flavored flakes

[Background of Launch]

"Pizza Potato" is a product that recreates the authentic taste of pizza by topping potato chips with cheese-flavored flakes, parsley, and other ingredients. The unique "Melt Flake Manufacturing Method," which involves placing cheese-flavored flakes on hot, freshly fried potato chips and melting them, expresses the rich cheese flavor. Since its launch in 1992, the cheese formulation and package design have been updated to match the times, and in 2024, it was renewed to the 15th generation "Pizza Potato." In addition to the standard "Pizza Potato," many limited-time flavors have been released.

"Pizza Potato Mentaiko Mayo Flavor" is a limited-time flavor that allows you to enjoy the taste of spicy mentaiko and mild mayonnaise. In 1997, "Pizza Potato Mentaiko Mayonnaise" appeared as the first flavor different from the regular "Pizza Potato." Since then, while changing the flavor name and contents, it has been loved by many customers for many years as the second flavor of "Pizza Potato," marked by its pink packaging. This year, in response to customer requests, seaweed has been added for the first time in 13 years. By improving it to better bring out the mentaiko flavor that is already popular, it has been finished with a Japanese-style taste of mentaiko mayo pizza. Original manga drawn by 8 creators are printed on the inside of the package. It is a product that is "delicious to eat, fun to read, and twice as delightful."

[Product Features]

● It's a unique, indulgent taste with thick-cut potato chips topped with melty cheese. It's an addictive, rich "Pizza Potato" where the spicy mentaiko flavor is enveloped by the mild mayonnaise flavor. You can enjoy the Japanese taste with the addition of "seaweed."

● The package is based on pink, the flavor color since the first generation, with a design inspired by mentaiko. Furthermore, original manga by creators are printed on the inside, creating a feature that can be enjoyed even after eating.

[Second Phase of the "Manga Printed Inside the Film" Project!]

When you open the package, you'll find random manga inside. It's a new type of package that allows you to enjoy snacks while reading manga. Following "Sapporo Potato Long," this time there are 8 types of manga related to "Pizza Potato."

Click here for manga by popular creators: https://www.calbee.co.jp/tabeyomemanga/

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[Product Outline]

Product Name

Pizza Potato Mentaiko Mayo Flavor

Contents

57g

Price

Open (around 200 yen including tax)

Release Date/Sales Area

June 22, 2026 / Convenience stores nationwide

June 29, 2026 / Stores other than convenience stores nationwide

*Actual release dates may vary slightly depending on the retailer.

*Availability may vary by store, and products may be sold out.

Official Website: https://www.calbee.co.jp/pizza/

Behind the scenes of "Pizza Potato" development: https://note.calbee.jp/n/n28815475eae6

[Calbee Official SNS]

Calbee Official Facebook: http://www.facebook.com/Calbee.JP

Calbee Official Instagram: http://www.instagram.com/calbee_jp/

Calbee Official LINE: https://page.line.me/calbee_jp

Calbee Official YouTube Channel: http://www.youtube.com/c/CalbeeJp

Calbee Official X: http://twitter.com/Calbee_JP

Calbee PR Department Official: https://x.com/calbee_PR

Calbee Official Note "THE CALBEE": https://note.calbee.jp/

Calbee Official TikTok: https://www.tiktok.com/@calbee_jp_official

FACT BOX

  • Source: PR TIMES
  • Category: New Product