Revamped with a Lighter Texture! 'Kappa Ebisen Amaebi' Made with 100% Whole Sweet Shrimp

Calbee Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Egahara) will launch 'Kappa Ebisen Amaebi,' made with 100% sweet shrimp, on a limited-time basis starting Monday, June 29, 2026, initially at convenience stores nationwide. Sales at other retail outlets will begin Monday, July 6, 2026.

[Background]

'Kappa Ebisen,' first launched in 1964, is a long-selling product inspired by the founder of Calbee (Takashi Matsuo), who enjoyed 'river shrimp tempura' as a child. Since September 2021, Calbee has been offering a premium seasonal series under the 'Kappa Ebisen' brand, using carefully selected shrimp, which has received favorable customer feedback.

'Kappa Ebisen Amaebi' is a limited-edition product popular among fans of the 'Kappa Ebisen' brand. This year, it has been revamped with an even lighter, crispier texture—enhancing the iconic 'can't stop eating' experience beyond the original 'Kappa Ebisen.'

[Product Features]

● Made with 100% whole sweet shrimp, known for its delicate sweetness and rich umami. The snack delivers a deep, savory flavor unique to sweet shrimp, now enhanced by a smoother, lighter mouthfeel.

● The packaging highlights the key upgrade with the label 'New Lighter Texture.' Designed with a gold-based theme, wave-inspired background, and a seasonal limited-edition logo, it conveys a sense of premium quality and exclusivity.

[Product Overview]

Product Name: Kappa Ebisen Amaebi

Net Weight: 50g

Price: Open (estimated retail price: approximately ¥170 including tax)

Launch Date / Sales Area: June 29, 2026 (Mon) / Nationwide convenience stores July 6, 2026 (Mon) / All other retail stores nationwide

※ Actual availability may vary slightly by retailer.

※ Some stores may not carry the product or may sell out early.

Product Information: 'Kappa Ebisen' Official Website https://www.calbee.co.jp/kappaebisen/