Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ebara) will renew and release "Potato Chips The Thick-Cut: For Consommé Flavor" on July 13, 2026 (Mon) at stores nationwide except convenience stores. This product is part of the "Potato Chips The Thick-Cut" series, known for its satisfying, crispy texture and carefully selected seasonings that complement the thick-cut chips.
[Background of Release]
Calbee has released many thick-cut potato chips since "Louisiana" in 1983, including "Potato Chips GizaGiza®" and "A La Potato." The "Potato Chips The Thick-Cut" series was launched in 2024 as the "ultimate classic thick-cut." It features a crispy texture and unique seasonings developed specifically for thick-cut slices, which have been well-received by customers.
"Consommé Flavor" was first released as a limited-time product in April 2024, and then re-released with an upgrade in February 2025. Sales revealed that consommé flavor users tend to seek more meaty and umami flavors. To meet these needs, we are now renewing the "Consommé Flavor."
The new flavor balances an impactful first bite with a rich taste as you continue eating, allowing you to experience the meatiness from the middle to the aftertaste. These thick-cut potato chips are especially recommended for those who love consommé flavor.
[Product Features]
● The seasoning allows you to enjoy the sweetness of vegetables in addition to the meat's umami. Cocoa powder is used as a secret ingredient, providing a rich, satisfying flavor that lasts until the end. Combined with the thick-cut slices, it offers a hearty taste experience.
● The packaging has been redesigned with an updated brand logo and color scheme to visually convey the richness of the flavor. An icon indicating "Enhanced Meat Umami!" has been added to clearly communicate the renewal points.
[Product Overview]
Product Name
Potato Chips The Thick-Cut: For Consommé Flavor
Contents
55g
Price
Open (approx. 150 yen including tax)
Release Date/
Sales Area
July 13, 2026 (Mon) / Stores nationwide except convenience stores
*Actual release date may vary slightly depending on the retailer.
*Availability may vary by store, and products may be out of stock.
FACT BOX
- Source: PR TIMES
- Category: リニューアル