Using new potatoes from Tamana City, Kumamoto Prefecture! "Natsu Potato Amakusa Lemon Flavor" with a refreshing Amakusa lemon tartness perfect for hot summers.

Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ehara) will launch a new product, "Natsu Potato Amakusa Lemon Flavor," made with freshly harvested, juicy new potatoes from Tamana City, Kumamoto Prefecture, and lemons from Amakusa City, Kumamoto Prefecture*. This special thick-cut potato chip, available only this season, will be released in limited quantities in the Kyushu area starting Monday, July 6, 2026. It will also be available on the same day at Calbee Marche, Calbee's official online shop.

*The lemon in the lemon powder is 100% from Amakusa City, Kumamoto Prefecture.

[Background of Launch]

Calbee releases the seasonal thick-cut potato chip series "Haru Potato," "Natsu Potato," "A La Potato," and "Fuyu Potato" throughout the year, allowing consumers to savor the taste of domestic potatoes. "Natsu Potato" is a seasonal thick-cut potato chip made exclusively with domestic summer "new potatoes." It is characterized by its high water content and juiciness, and the wavy thick-cut style (namimami cut) frying creates a crispy, light texture.

This product was developed using new potatoes from Tamana City, Kumamoto Prefecture, to leverage the region's appeal and the ingredients' deliciousness. The potatoes, cultivated in the warm climate of the Ariake Sea, the fertile soil of the Kikuchi River basin, and with significant temperature differences between day and night, feature a rich flavor and natural sweetness. Working with contract farmers in Tamana City, we have focused on soil improvement and quality enhancement, commercializing the potatoes while preserving their freshly harvested, juicy state. With a simple seasoning that enhances the ingredients' quality, we have created a "Natsu Potato" that allows you to enjoy the unique taste of the season.

[Product Features]

* "Natsu Potato Amakusa Lemon Flavor" is a thick-cut, wavy-cut potato chip with a crispy, light texture, made with new potatoes from Tamana City, Kumamoto Prefecture. Using Amakusa lemons, the balance between tartness and potato umami is prominent, offering a refreshing taste perfect for the hot season. * The packaging features a yellow base color and a design that immediately conveys the lemon flavor. The use of new potatoes from Tamana City, Kumamoto Prefecture, is prominently displayed to emphasize the ingredients' appeal.

[Product Details]

Product Name

Natsu Potato Amakusa Lemon Flavor

Contents

57g

Price

Open (Estimated retail price: around 190 yen including tax)

Release Date

Monday, July 6, 2026

Sales Area

Kyushu

*The product will be available from 10:00 AM on Calbee Marche, Calbee's official online shop. *Actual release dates may vary slightly depending on the retailer. *Availability may vary by store, and products may be sold out.

Seasonal Thick-Cut Potato Chip Series Website: https://www.calbee.co.jp/kisetsu/

"Natsu Potato" Introduction Video: https://www.tiktok.com/@calbee_jp_official/video/7638518977525714194

[About "Food Paradise Kumamoto Prefecture"]

Kumamoto Prefecture is one of Japan's leading agricultural prefectures, producing a balanced variety of agricultural, forestry, livestock, and fishery products. It boasts many local dishes, traditional foods, and prefectural sake born from a long history. Kumamoto possesses ingredients and food culture that are not only nationally proud but also globally recognized. Kumamoto Prefecture aims to maximize this potential and, by working together with all stakeholders to promote added value and expand sales channels, achieve profitable agriculture, forestry, livestock, and fisheries, as well as develop food-related industries. We are working to create "Food Paradise Kumamoto Prefecture," where the prefecture is celebrated for its food both domestically and internationally, by energizing Kumamoto through food together with its citizens. We endorse this philosophy and feature the logo mark on our packaging.

▲For details on the logo mark, please click here.

[Quiz! Dig Up Calbee]

This video content series features members of "QuizKnock" introducing Calbee Group's commitment to raw material procurement and product development in Japan and overseas through quizzes.

The 8th episode features contract farmers from Calbee Group in Kumamoto who collaborated on "Natsu Potato Amakusa Lemon Flavor." It introduces the passion and thoughts behind the creation of this product.

Episode 8

QuizKnock Goes to Kyushu! What's the Secret of the Mysterious Object Falling in the Potato Field? [Quiz! Dig Up Calbee] #8

https://youtu.be/fPRm-BgolW8?si=AllO1WgCbclXyq3H Special Website: https://www.calbee.co.jp/brandmovie/

The product will be available from 10:00 AM on Calbee Marche, Calbee's official online shop.

[Natsu Potato Kishu Nanko Ume Flavor / Tsushima Hama Shio Flavor Now Available]

"Kishu Nanko Ume Flavor" has had its seasoning improved for the first time in two years, with an increased amount of plum meat powder for a more pronounced plum taste. "Tsushima Hama Shio Flavor" retains its popular taste, offering a crisp salty flavor perfect for summer. These products are especially recommended for those who want to enjoy their personal time with something a little special and high-quality.

* Product Name: Natsu Potato Kishu Nanko Ume Flavor / Tsushima Hama Shio Flavor * Contents: 60g * Price: Open (Estimated retail price: around 190 yen including tax) * Release Date: Monday, June 8, 2026 * Sales Area: Nationwide