Reproducing the Taste of Shizuoka in the Chubu Area! "Potato Chips Sakura Shrimp Flavor: Savory Cherry Shrimp and Sweet Onion "Kakiage" Flavor" to Enjoy the Fragrance of Suruga Bay Cherry Shrimp and the Sweetness of Onion

Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ebara) will launch a new product, "Potato Chips Sakura Shrimp Flavor: Savory Cherry Shrimp and Sweet Onion "Kakiage" Flavor," made with Suruga Bay cherry shrimp4, in a limited quantity in the Chubu area (Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture, Gifu Prefecture, Aichi Prefecture, Mie Prefecture, Shizuoka Prefecture) starting July 20, 2026 (Mon).

4This product uses 0.02% Suruga Bay cherry shrimp as cherry shrimp powder.

[Background of Launch]

The "Calbee Potato Chips" series is a long-selling product that celebrated its 50th anniversary last year. In addition to standard flavors such as "Light Salt Flavor," "Consomme Punch," and "Seaweed and Salt Flavor," we have developed products featuring regional ingredients and tastes, such as the region-limited "Hokkaido Butter Soy Sauce Flavor" and "Kyushu Soy Sauce Flavor."

The "Sakura Shrimp Flavor" is inspired by "Sakura Shrimp Kakiage" (deep-fried shrimp fritters), a local dish of Shizuoka. Along with the Chubu area's standard product "Tokai Ebi Shio Aji" (Tokai Shrimp Salt Flavor), we will further strengthen our brand image of regional focus by leveraging local ingredients. We encourage residents of the Chubu area, as well as those visiting for tourism or business, to try this product and compare it with "Tokai Ebi Shio Aji."

[Product Features]

● Made with Suruga Bay cherry shrimp, it has a flavor inspired by the "Sakura Shrimp Kakiage" popular in Shizuoka. The savory shrimp aroma and the sweetness of onion that spread with the first bite harmonize with the umami of the cherry shrimp, creating a taste that makes you want to keep eating.

● The packaging features a large image of kakiage on a cherry-colored base, reminiscent of cherry shrimp. It is designed to convey that it is a taste of Shizuoka.

[Product Overview]

Product Name

Potato Chips Sakura Shrimp Flavor: Savory Cherry Shrimp and Sweet Onion "Kakiage" Flavor

Contents

50g

Price

Open (estimated price around 170 yen including tax)

Release Date

July 20, 2026 (Mon)

Sales Area

Stores other than convenience stores in the Chubu area (Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture, Gifu Prefecture, Aichi Prefecture, Mie Prefecture, Shizuoka Prefecture)

4Sales will end once the limited quantity is depleted.

4The actual release date may be slightly delayed depending on the retailer.

4Some stores may not carry this product, or it may be sold out.