Aged Baked Sweet Potato 'Murasaki Tenshi' to be Released on May 21st

Calbee Kaitsuka Sweet Potato Co., Ltd. (Headquarters: Kasumigaura City, Ibaraki Prefecture; President: Kuniyuki Ando) will begin sales of its original aged baked sweet potato brand, 'Murasaki Tenshi,' on Thursday, May 21, 2026, at 'Kuradashi Yaki-imo Kaitsuka' retail stores.

This product is made from rare 'Fukumurasaki' purple sweet potatoes harvested in the autumn, slowly matured in a temperature-controlled storage facility, and carefully baked to maximize the natural sweetness and flavor of the ingredient.

'Murasaki Tenshi' was previously sold under the name 'Hana Murasaki' but was renamed following a brand renewal in the autumn of 2025. This marks the first time the product has been sold as a refrigerated baked sweet potato under the 'Murasaki Tenshi' brand name.

[Product Overview] - Product Name: Aged Baked Sweet Potato 'Murasaki Tenshi' - Release Date: Thursday, May 21, 2026 - Sales Format: Refrigerated - Content: 3 pieces - Price: 1,000 yen (including tax)

[About Murasaki Tenshi] As a specialist company with over 50 years of experience handling various sweet potato varieties, this is one of Kaitsuka's representative original brands, alongside 'Beni Tenshi' and 'Silk Tenshi.' It uses the rare 'Fukumurasaki' purple sweet potato, aged in a temperature-controlled storage facility based on years of expertise. It features a vibrant purple color, a moist texture, and a refreshing sweetness.

[About Kuradashi Yaki-imo Kaitsuka] 'Kuradashi Yaki-imo Kaitsuka' is a baked sweet potato specialty store operated by the Calbee Group, with 5 locations primarily in Ibaraki Prefecture.