"Don't Stop Noto's Sake! x Royal Holdings": Joint "Hokuriku Fair" to be Held at Approximately 200 Royal Host Stores Nationwide

camo Inc. and Royal Holdings Co., Ltd. are pleased to announce the joint launch of the "Hokuriku Fair" at approximately 200 Royal Host stores nationwide, starting in December 2026, as part of recovery support efforts following the Noto Peninsula Earthquake. This fair focuses on dishes highlighting Hokuriku ingredients, paired with offerings from Royal Host’s grand menu. Customers are invited to enjoy the pairing of these dishes with sake from four breweries in the Noto region.

This initiative was announced at the "Noto Multi-Sector Dialogue" organized by the Japan Association of Corporate Executives (Keizai Doyukai) held at Noto Airport on May 23, 2026. It marks the beginning of a continuous partnership intended to provide comprehensive support for the reconstruction of sales channels for Noto's sake breweries.

1. Background of the Initiative Two years after the earthquake, sake breweries in the Noto region are still facing structural challenges, including the transition to a phase of being "forgotten" as attention wanes, short-term cash flow shortages, and difficulties in drawing up long-term reconstruction plans. Consequently, some breweries have been forced to close or relocate.

Since the disaster, camo has been supporting breweries through the "Don't Stop Noto's Sake!" project. Through discussions with Royal Holdings, a new initiative to continuously support Noto's food culture through the dining sector is now launching. This fair represents a move to support reconstruction across short, medium, and long-term time horizons.

2. Overview of the Hokuriku Fair Period: December 2026 – February 2027 (planned) Participating Locations: Approximately 200 Royal Host stores nationwide (excluding some) Participating Breweries: Tsuruno Shuzo (Noto Town), Hiyoshi Shuzo (Wajima City), Shirafuji Shuzo (Wajima City), Matsunami Shuzo (Noto Town) Product Specifications: 180ml small bottles / exclusive fair labels / for dine-in only

3. Media Announcement in November 2026 A media launch event will be held in November 2026 at a Royal Host store in Tokyo ahead of the fair. Details will be provided in late September 2026.