What is the theme of this collaboration?

The theme is "GLOBALCAMP FESTIVAL Friends," offering multicultural collaboration items that inspire travel, camping, and festivals.

What kind of brands are the three participating brands?

ogawa is a long-established outdoor brand, Chaihane delivers global folklore culture, and grn GENERAL LIFE offers home materials to enrich lifestyles.

What kind of collaboration items are available?

Items such as the "Laughamily T-shirt" (7,040 yen) and "MoodCamp Shirt" (12,100 yen) are introduced. The lineup may expand in the future.

ogawa × Chaihane × grn GENERAL LIFE Launch Multicultural Collaboration Items

Published Apr 1, 2026 6:16 PM ・ Updated Jun 2, 2026 12:59 PM ・ 5 min read ・ Source: PR TIMES

Long-established outdoor brand 'ogawa' (founded in 1914), 'Chaihane' which weaves together travel and culture, and 'grn GENERAL LIFE' which enriches lifestyles, have teamed up!

GLOBALCAMP FESTIVAL Friends

Friends of GLOBALCAMP FESTIVAL

GLOBALCAMP FESTIVAL is a multicultural camping experience event hosted by 'Chaihane', where participants can enjoy costumes, music, food, and workshops inspired by global festival cultures with all five senses. Through the connections made at the event, the three brands teamed up to propose a "new style of outdoor play" and created "GLOBALCAMP FESTIVAL Friends" items that make you want to travel to camps and festivals.

'Chaihane' staff are very stylish and always greet you with a smile.

At night, the venue is filled with excitement from various live performances, including fire dances and percussion parades.

Multicultural Brands Where Nature, Travel, and Global Vibes Intersect

『ogawa』

'ogawa' is a long-established outdoor brand founded in 1914. Its brand power lies in its 100-year history of product quality, which is a testament to its "trust." We promise a safe and comfortable outdoor life. With the theme "Come, enjoy the field and play with the earth," we develop products mainly focused on camping tents.

Campal Japan Inc.

『Chaihane』

'Chaihane' means "teahouse" in Turkish. It is a brand born to deliver folklore (ethnic culture) rooted in global regions and nature, much like a teahouse where people gather to drink chai and interact. It offers various ethnic and Asian fashion items, including miscellaneous goods and accessories.

Amina Collection Co., Ltd.

『grn GENERAL LIFE』

'grn GENERAL LIFE' proposes home materials that add color to daily life and blend into lifestyles. It offers innovative goods and apparel that enrich all aspects of home life, from "indoors" like living rooms and kitchens to "outdoors" like garages and gardens.

SUI INTERNATIONAL Co., Ltd.

Multicultural Fashion Connecting with Nature and the World

Photo cooperation: SATOYAMA TERRACE

Laughamily T-shirt ¥7,040 (tax included) [White]

"Friends" expressed in embroidery

[Beige]

※"Laughamily" is a coined word combining Laugh + Family

MoodCamp Shirt ¥12,100 (tax included) [Beige]

Illustration expressed in embroidery

[White]

※"MoodCamp" is a coined word combining Mood (Move) + Camp

FACT BOX

Source: PR TIMES
Category: New Product

ogawa × Chaihane × grn GENERAL LIFE Launch Multicultural Collaboration Items

⚡ Key Points

Laughamily T-shirt ¥7,040 (tax included) [White]

MoodCamp Shirt ¥12,100 (tax included) [Beige]

FACT BOX

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