What is the "invisible burden" that the beauty brand Rin aims to solve?

It refers to the time and mental burden faced by modern women who are often busy with work, childcare, and housework, tending to put their own beauty and care last.

What exactly is Rin's "24-hour beauty" approach?

It's an approach that combines external skincare with internal supplement care, supporting women's beauty and health throughout the day.

What products are offered in the Makuake project?

Mainly a stem cell beauty serum developed from 18 years of esthetician experience, along with sets including NMN supplements, offered at up to 50% off.

"Still Want to Be Beautiful." Addressing the 'Invisible Burden' of Working Women and Mothers — Beauty Brand 'Rin' Sends a Message on April 1st

Published Apr 1, 2026 7:10 PM ・ Updated Jun 2, 2026 12:57 PM ・ 9 min read ・ Source: PR TIMES

Beauty brand Rin, from G.K. Cantik, addresses the 'invisible burden' faced by working women and mothers, proposing a 24-hour beauty approach. The brand, born from an esthetician's experience with late-in-life childbirth and single parenting, aims to support women who want to stay beautiful despite their busy lives. A crowdfunding project for a stem cell beauty serum is currently underway on Makuake.

Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of "G.K. Cantik." April Dream is an initiative where companies and organizations share their "dreams" on April 1st.

The 'Invisible Burden' Continues to Grow Behind Women's Social Advancement In this era where it's commonplace for women to be active in society, balancing work, childcare, and housework. However, the reality is that women still bear many of the household roles. Housework and childcare continue even after returning home from work. Many women feel they have little to no personal time. Before they know it, their own needs are put on the back burner. Such a daily routine has become the norm.

The True Feeling: "Still, I Want to Be Beautiful" Even so—"I want to be beautiful." This desire is by no means selfish. Being beautiful leads to confidence, and a beautiful mother brings joy to her children. We believe that when women prioritize themselves, it also contributes to the happiness of those around them.

The Inspiration Born from My Own Experience I myself experienced late-in-life childbirth, single parenting, and salon management, constantly putting my own needs last, and there was a time when I almost gave up on being beautiful. That's precisely why I genuinely want to support other women who are working hard just like me. It was from this desire that the beauty brand "Rin" was born.

Rin's Vision: The Concept of "24-Hour Beauty" It was from this desire that the beauty brand "Rin" was born. Rin is a brand that supports hardworking women 24 hours a day with a dual approach: external care (skincare) and internal care (supplements). Through a beauty routine that can be continued effortlessly even in a busy daily life, we aim for women to be able to cherish themselves.

If Women Change, Society Becomes Brighter If women are beautiful, powerful, and healthy, Japan will become brighter. The era has come where women's power shapes the future of society. Towards a society where we can live more freely and more authentically.

A New Challenge on Makuake This release aims to expand awareness among hardworking women and generate interest in the currently ongoing project. To deliver this message to as many people as possible, we are currently undertaking a new challenge on the crowdfunding service Makuake.

Makuake Project Overview Project Page For busy women. A stem cell beauty serum from an esthetician with 18 years of experience.

Selling Price Up to 50% OFF

Period March 22, 2026 – April 22, 2026

URL https://www.makuake.com/project/rin-hc-pro/

24-hour beauty care from outside and inside (first 30 people) New beauty serum set of 2, 50% OFF (first 20 sets) New beauty serum, 1 bottle for trial (first 50 bottles) Popular set of new beauty serum and NMN supplement (first 80 people)

This is Not Just a Product, But a Challenge to Change Society This initiative is not merely about selling products. It is a challenge to create a society where "women don't have to give up on themselves."

My Dream To create a world where all women, no matter how busy or what their circumstances, can think "Still, I want to be beautiful" and achieve it. By being able to cherish themselves, women gain confidence and can walk through life positively. And we believe that this accumulation will lead to a brighter future for families and society as a whole.

Finally Towards a future where women who have put themselves last can love themselves again. Rin will continue to support that future. We hope to build this future together with those who resonate with this vision.

About the Esthetic Salon Hideway Salon Cantik

Address: 1257-57 Shinohara-cho, Kohoku-ku, Yokohama-shi Hours: Monday-Saturday 10:00-17:00 Contact: 080-3533-7897

Reservation Page https://beauty.hotpepper.jp/kr/slnH000421200/

Related Sites HP https://cantik-aroma.com/esthetic/

Instagram https://www.instagram.com/rin_beauty_bycantik/

X https://x.com/f5ag9mfjeks5qnz

Online Shop https://cantik-aroma.stores.jp/

Company Profile G.K. Cantik

Location: 1257-57 Shinohara-cho, Kohoku-ku, Yokohama-shi, Kanagawa Representative Employee: Chiharu Watanabe

Business Activities Esthetic salon operation Planning and sales of beauty brand 'Rin'

FACT BOX

Source: PR TIMES
Category: キャンペーン
Organizations: Makuake