Cascade's AI ad tool integrates with Shopify and Shopline, centralizing store and ad data.

Cascade Inc. (Shibuya, Tokyo; CEO Kazutaka Miyauchi) launched Shopify and Shopline integration for its AI digital ad optimization service, Cascade. This allows EC/D2C companies to centrally manage ad and store data on Cascade, expanding AI optimization to the entire e-commerce business. Often, ad (Google, Meta, TikTok) and EC platform (Shopify) data are separate, causing manual effort and delays in understanding ROI. This update solves the issue of not knowing which channels sell which products. Features include: 1. Sales Trends: Track orders, sales, and total amount. 2. Item/SKU Analysis: View sales, orders, CVR, cart rate, return rate. 3. Inventory Alerts: Calculate days until out of stock. 4. LTV Analysis: Segment users to plan strategies. 5. Traffic Channel Analysis: Compare sessions, orders, CVR by organic, Instagram, X, mail. 6. Return/Shipping Costs: Identify profit-squeezing factors. 7. Set Purchase Rankings: Visualize cross-sell combinations. The CEO stated Cascade evolves into a growth platform and plans to add BASE and ColorMe.