G-SHOCK Launches New Brand Experience for Younger Generations on Roblox

Casio Computer Co., Ltd. has launched content on the metaverse platform "Roblox" as part of its "VIRTUAL G-SHOCK" project for the shock-resistant watch brand "G-SHOCK." On July 15, official Roblox worlds featuring digital watch items that replicate G-SHOCK designs and immersive brand experiences will go live.

Since 2023, the "VIRTUAL G-SHOCK" project has been exploring new possibilities for the brand by creating original digital content and building user communities through NFTs and metaverse platforms.

Note 1: Non-Fungible Token (NFT)

This time, Casio is launching avatar accessories that recreate popular G-SHOCK models on "Roblox," a game-based metaverse platform popular among younger users with over 150 million daily active users worldwide.

In Roblox, where users enjoy customizing their avatars, 12 different watch items are available, allowing players to express their personal style. Users can select their preferred models from a range of vibrant colors, experiencing the joy of matching a G-SHOCK to their digital fashion.

Additionally, a skateboarding obstacle race game titled "Challenge the Skate Obby: G-SHOCK" launches simultaneously. Inspired by popular obstacle-course "obby" games among youth, this world is designed to deliver the thrill of repeated attempts and overcoming challenges.

Under its corporate purpose of "Empowering individuals with accessible surprise, bringing joy that surpasses today," Casio has consistently created innovative value. Moving forward, G-SHOCK will continue to offer accessible and engaging brand experiences through virtual spaces, connecting with both existing fans and younger generations.

Overview of G-SHOCK Items

Avatar accessories replicating two iconic G-SHOCK models—"DW-5600" and "GA-2100"—will be available for purchase on Roblox. Each model comes in six color variations, totaling 12 unique items. Users can easily switch watches to match their avatar’s outfit, enjoying fashion customization in the digital realm.

Equipping these items also unlocks a utility function: special visual effects activate when entering the "Challenge the Skate Obby: G-SHOCK" game world. Casio plans to expand the lineup with additional models, colors, and finishes in the future. Beyond watches, classic Roblox apparel such as T-shirts, caps, and backpacks will also be sold.

<Schedule> Sales Launch Date: July 15 (Wed), 12:00 PM JST

URL: https://www.roblox.com/catalog?Category=1&CreatorName=G-SHOCK&CreatorType=Group

Overview of "Challenge the Skate Obby: G-SHOCK"

This obstacle race game centers on skateboarding, a symbol of street culture. The course is inspired by G-SHOCK’s real-world durability testing, challenging players to reach the goal while navigating rugged terrain. With jump-based controls triggering stylish tricks, the game offers an accessible and fashionable skateboarding experience for all players. Future updates will include new courses and special events.

<Schedule> Launch Date: July 15 (Wed), 12:00 PM JST URL: https://www.roblox.com/games/116152135419003/Challenge-the-Skate-Obby-G-SHOCK

Launch Commemoration Event

To celebrate the release of G-SHOCK items and the game world, a limited-time event will be held within "Challenge the Skate Obby: G-SHOCK." Players who complete the race and reach the goal will receive a special in-world item (one per account). Additionally, those who finish within a designated time limit will earn an exclusive, limited-edition G-SHOCK avatar item.

<Schedule> Event Period: July 15 (Wed), 12:00 PM JST – August 3 (Mon), 8:59 AM JST

Dedicated Website

URL: https://gshock.casio.com/jp/virtual/roblox/

About Roblox

Roblox is a global platform for play and creativity, where millions of immersive experiences allow users to play together, create their own worlds, and share them with others. Roblox’s vision is to rebuild human connection through a safe, empathetic, and positive digital universe. The company aims to strengthen social bonds and drive economic growth alongside global communities. For more information, visit the official website.

URL: https://about.roblox.com

[Related Link]

G-SHOCK and Games on Roblox: A New Virtual Brand Experience? URL: https://www.casio.co.jp/topics/article/2026/K-193/

Casio Computer Co., Ltd.

URL: https://www.casio.com/jp/ Industry: Manufacturing Headquarters: 1-6-2 Honcho, Shibuya-ku, Tokyo Phone: 03-5334-4111 Representative: Shin Takano Listed: Tokyo Stock Exchange Prime Capital: ¥48.592 billion Founded: June 1957