Cathay (Headquarters: Hong Kong, CEO: Ronald Lam), the aviation business of Cathay Pacific, has released content that allows users to diagnose their perfect Hong Kong trip, choosing between a 'relaxing trip' or an 'active trip.' In conjunction, the company is launching the 'Discover Your Two Worlds of Hong Kong with Cathay' campaign, where participants who share their results on SNS can win luxury prizes. Through this campaign, aimed at the summer travel season, the company introduces the two contrasting charms of Hong Kong: 'calm' and 'fun,' through content that diagnoses travel types based on current moods and styles. Participants who share their results on Instagram, Facebook, or X are eligible for a lottery to win prizes.
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- Source: PR TIMES
- Category: campaign_announcement