SETTER 7.0 Debuts, Harmonizing Nostalgia with Daily Convenience

Asahi Co., Ltd. (Location: Miyakojima-ku, Osaka; President and Representative Director: Takeshi Shimoda), the general sales agent for Louis Garneau in Japan, will launch sales of the 'SETTER 7.0' in late May 2026. This new addition to the popular Setter series features a traditional diamond-shaped chromoly frame that harmonizes nostalgic aesthetics with daily convenience.

The SETTER 7.0 reproduces a nostalgic design reminiscent of the 90s, combining a traditional diamond-shaped chromoly frame with shimmering glitter-finish colors and branding on the seat tube.

Designed for comfort and customizability, it utilizes 700×35C tires and a front-single 7-speed gear system that prioritizes enjoying the ride in one's own style over seeking sheer speed. Furthermore, it comes standard with a side stand and LED light, focusing on practical usability that allows riders to start cycling safely from the day of purchase.

Asahi remains committed to contributing to a sustainable society through attractive product development and new service expansions.

Product Overview: SETTER 7.0 Release Date: Late May 2026 Price: 53,900 yen (including tax; base price: 49,000 yen) Colors: GLITTER SILVER, METALLIC BLACK, STEEL BLUE, ULTRA VIOLET Frame: Chromoly Main Components: SHIMANO TOURNEY Sizes (Applicable Height): 460mm (158cm+), 510mm (172cm+) Gears: 7-speed external Tires: 700×35C Weight: 13.3 kg (460mm) Availability: Louis Garneau retailers nationwide