Coca-Cola Bottlers Japan to Launch Monster Energy (355ml Can) in Vending Machines from Early June

Coca-Cola Bottlers Japan Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Karin Dragan; hereinafter referred to as "the Company") has commenced the sale of "Monster Energy (355ml Can)" in vending machines within its business area from early June 2026.

This initiative is based on the agreement announced on April 30, 2026, with Monster Energy Japan LLC (Headquarters: Shinagawa-ku, Tokyo; Representative: Mitsuhiro Matsumoto) and Asahi Soft Drinks Co., Ltd. (Headquarters: Sumida-ku, Tokyo; President and CEO: Kayoko Kondo), which holds the domestic sales rights. In alignment with the peak summer demand period, the Company is progressively deploying the product to vending machines throughout its business area, covering 1 metropolitan area, 2 prefectures, and 35 prefectures, with sales commencing based on the area and installation status.

The Company is driving transformation in its vending business to achieve its mid-term management plan, "Vision 2030." While continuously working on optimizing product assortment using digitalization and technology, improving operational productivity, and enhancing efficiency, the Company will now distribute "Monster Energy," a brand that captivates many fans as the No. 1 energy drink brand in Japan※, through its vending machine network, which is the largest in the industry and a key strength. This will expand customer choices and purchasing opportunities, while further enhancing the value of the vending machine channel and revitalizing the market.

※Estimated by Beverage Research Institute, Energy Drink Market, Manufacturer Sales Cases January-December 2025 (Japan).

<Product Overview for Deployment>

Product Name: Monster Energy

Container/Capacity: 355ml Can

Suggested Retail Price: 213 yen (excluding tax), 230 yen (including tax)

Category: Carbonated Beverage

Sales Channel/Region: Vending machines in the Company's business area

The energy drink brand "Monster Energy" has been widely sold worldwide since its launch in the United States in 2002. It landed in Japan in 2012 and continues to increase its fan base in Japan as a leading energy drink brand. Monster Energy is not just a drink; it represents a lifestyle embodied in its can, creating moments of enjoyment with fans through various scenes such as music, gaming, motorsports, and action sports.

Under the mission of "Delivering happy moments and creating value for everyone," the Company will continue to collaborate with various partners to provide sustainable value to all stakeholders.

*Information contained in this press release is current as of the date of announcement. Please note that it may differ from the latest information.