Cellest, aiming to build live commerce infrastructure in Japan, announces that CEO Hiroshi Sasaki will speak at the online conference 'Next-Generation Purchase Path Design to Overcome Consumers' Troubles' on June 11, 2026. Leveraging Cellest's experience operating the channel 'Zouneko Channel' (monthly sales of 200 million yen), Sasaki will present Session 1 (10:00-10:30) on starting live commerce without failure, focusing on product selection, streamer recruitment, and KPI design. Sasaki founded Cellest after researching live commerce in China. The company also manages the agency 'Tokibana' and developed the live commerce shopping app 'WABE' in 2025. In January 2026, Sasaki published 'Secrets of Live Commerce Earning 200 Million Yen Monthly' with Fuso Publishing, which reprinted within two weeks. Cellest also launched a direct advisory service in January 2026 offering Standard and Executive plans to support businesses implementing live commerce.

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  • Source: PR TIMES
  • Category: business