Ceres Corporation (Headquarters: Shibuya-ku, Tokyo; President & CEO: Satoshi Mikiki; Securities Code: 3696; hereinafter 'Ceres'), a subsidiary of which is Bacchus Inc. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Yuusuke Shiga; hereinafter 'Bacchus'), announces the limited release of 'Pitsole PLUS,' a premium model in its high-performance insole series 'Pitsole (Pitsole),' incorporating newly adopted patented technology※1.

Bacchus offers health-support products, including health foods, to support everyone's healthy daily life. The 'Pitsole' insoles sold by the company utilize patented technology※2 focused on floating toes and heel weight distribution, providing gait posture support from the ground up to enable comfortable walking. Since its launch in April 2022, the product line has expanded in color and size options, surpassing 2.5 million pairs in cumulative sales and receiving broad support across diverse demographics.

The insole market is projected to grow, driven by rising health awareness and increasing chronic foot conditions associated with aging and lifestyle. By 2034, the market size is expected to exceed 1.3 trillion yen※3, significantly enhancing its presence in the healthcare sector.

In response to customer feedback requesting 'higher support performance' from loyal 'Pitsole' users, Bacchus will launch 'Pitsole PLUS'—designed to reduce strain on feet and knees—in a limited quantity starting June 17.

Developed under the supervision of Kazuyoshi Kamata, a licensed physiotherapist and academic doctor, this product holds a patent※1 for its insole structure supporting the central, medial, and lateral arches of the foot along with the heel cup. Thicker than the original 'Pitsole,' it provides enhanced support through its arch-support structure, enabling stable walking with improved hold. By maintaining proper walking posture, it aims to support body shaping and fatigue reduction. Bacchus will continue to listen to customer feedback and strive for product development.

※1: Patent No. 5263880

※2: Patent No. 5498631 CCLP Theory, Patent No. 6799881 Ashi-Tore Theory

※3: Reference: 'Foot Orthotic Insoles Market Size, Share & Industry Analysis, By Type (Off-the-Shelf and Customized), By Material (Thermoplastic Resins, Ethylene Vinyl Acetate (EVA), Foam, Composite Carbon Fiber, Others), By Application (Medical, Sports & Athletics, Personal), By Age Group (Adult and Pediatric), By Distribution Channel (Hospital Pharmacies, Retail Stores, Online Stores), Regional Forecast, 2026–2034' (FORTUNE BUSINESS INSIGHTS)

＜Product Features＞

Feature 1: Patented※1 Structure

Holds a patent for the structure of the central, medial, and lateral arches and heel cup, supporting the three arches across a surface area to assist walking posture.

Feature 2: Physiotherapist-Supervised Insole

Designed to support the skeleton in its correct position, reducing stress from impact during walking and aiming to alleviate strain on feet and knees.

Feature 3: Premium Look and Comfort

Features a suede upper material. Thicker than the original 'Pitsole,' with enhanced arch support and a heel cup that significantly improves hold and comfort.

＜Comment from Academic Doctor / Physiotherapist Kazuyoshi Kamata＞

Pitsole PLUS represents a significant evolution from previous models, based on the philosophy of 'approaching the foot's arch structure itself.' A key focus is support for the 'cuboid bone,' a cornerstone of the foot's 3D structure. By properly supporting the cuboid bone without compressing muscles, multiple arches—longitudinal, transverse, and lateral—work in coordination, designed to restore the foot’s natural three-dimensional balance. This aims not just for cushioning or localized correction, but for a state where the 'entire foot functions effectively.' While building on the concepts developed with the original Pitsole, the enhanced precision and more fundamental approach represent our greatest commitment.

◆Profile

・Over 30 years of clinical experience as a physiotherapist and athletic trainer.

・Experience accompanying Olympic teams, treating a wide range of joint disorders from elite athletes' injuries to elderly patients' osteoarthritis.

＜Product Overview＞

Product Name: Pitsole PLUS (Pitsole Plus)

Color: Black

Sizes: 23–23.5cm

24–24.5cm

25–25.5cm

26–26.5cm

Price: 6,980 JPY (7,678 JPY including tax)

Purchase Method: Available via the URL below.

Bacchus Official Website

Company Overview: Bacchus Inc.

Company Name: Bacchus Inc.

Representative: President & CEO Yuusuke Shiga

Address: 1-1-1 Sakuragaokacho, Shibuya-ku, Tokyo, Shibuya Sakura Stage SHIBUYA Tower 21F

URL: https://company.bacchus-inc.jp/

＜Product Inquiries＞

Bacchus Customer Service

Phone Number: 0570-200-722

Hours: Weekdays 9:00–18:00 (Closed on weekends and holidays)

Company Overview: Ceres Corporation

Company Name: Ceres Corporation

Representative: President & CEO Satoshi Mikiki

Address: 1-1-1 Sakuragaokacho, Shibuya-ku, Tokyo, Shibuya Sakura Stage SHIBUYA Tower 21F

URL: https://ceres-inc.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Pitsole / Pitsole PLUS