Tokaido Line E233 Series 'Tokaido-chu' T-shirt Makes Pre-sale Debut!

The brand "OJICO" (Channel H Co., Ltd., HQ: Kanazawa, Ishikawa; CEO: Hiroki Koshihara), known for its playful apparel and lifestyle goods under the theme "I don't want a T-shirt that isn't fun," is introducing the Tokaido Line E233 series "Tokaido-chu." Pre-sales will begin at OJICO limited-time shops in Ofuna Lumine Wing and Odakyu Department Store Fujisawa starting Wednesday, April 29th (national holiday).

[Tokaido Line E233 Series "Tokaido-chu"] The design is inspired by the Tokaido Line E233 series, which runs between Tokyo and Atami. In a nod to the Tokaido road's history, the famous travelers Yajisan and Kitasan make an appearance. This nostalgic design blends the modern era with the Edo period.

What would Yajisan and Kitasan, who sparked a travel boom, think if they saw modern trains? This shirt is a piece that reflects OJICO's signature intelligence, inviting you to ponder such historical scenarios.

Product Details: Product Name: Tokaido Line E233 series "Tokaido-chu" Price: Kids / from 3,700 yen (4,070 yen incl. tax) - Adults / from 5,100 yen (5,610 yen incl. tax) Sizes: Kids / 5 sizes (90-145cm), Adults / 5 sizes (Unisex S, M, L, LL, 3L) Color: Charcoal Gray Material: 100% Cotton, Made in Japan

Pre-sale Schedule: - April 29 (Wed) to May 7 (Wed): Ofuna Lumine Wing - April 29 (Wed) to May 5 (Tue): Odakyu Department Store Fujisawa (Within the OJICO limited-time shops at these locations)

After the pre-sale ends on May 8th (Thu), the product is scheduled to be available at OJICO limited-time shops along the railway line, the official online shop, and other retail stores. *Schedules are subject to change.

About OJICO: Based on the theme "I don't want a T-shirt that isn't fun," OJICO develops T-shirts and goods filled with exciting tricks and humorous stories that make you want to tell someone about them. With up to 13 sizes from baby and kids to ladies and men, the brand caters to all generations. The main T-shirt items are entirely produced in Japan—from dyeing and cutting to printing and sewing—resulting in high-quality pieces that can be cherished for a long time. https://www.ojico.net/

About Channel H Co., Ltd.: Channel H primarily designs, manufactures, and sells the in-house brand "OJICO," which focuses on story-driven T-shirts and includes outerwear, bottoms, socks, and bags. They operate an official online shop, permanent stores, and temporary shops nationwide. Additionally, they handle OEM business and various design projects, including vehicle wraps, corporate logos, and novelty goods.

Company Profile: Company Name: Channel H Co., Ltd. (有限会社チャンネルアッシュ) Location: 1-436-5 Shimpomoto, Kanazawa, Ishikawa 921-8062 Representative: Hiroki Koshihara Established: February 15, 2005 Corporate Site: https://www.ch-h.co.jp/ OJICO Official Web: https://www.ojico.net/ Business: Planning, manufacturing, and sales of clothing and miscellaneous goods.