How Will New Pricing Change 'Daily Convenience'? CHARGESPOT Launches Large-Scale Price Testing in Kyushu

INFORICH Inc. (Headquarters: Shibuya-ku, Tokyo; Group CEO: Hironobu Akiyama), the operator of the mobile battery sharing service "CHARGESPOT™," will launch a large-scale price testing and promotion project in the Kyushu region starting June 15, 2026 (Monday), to optimize service pricing and verify changes in consumer behavior.

This initiative is not merely a temporary discount campaign but a strategic demonstration project built on data and user insight analysis, which will influence future nationwide pricing strategies.

Background: Redesigning the Pricing Structure Based on Quantitative Data

Since 2024, CHARGESPOT has implemented gradual price revisions alongside infrastructure expansion. However, analysis revealed challenges such as reduced usage and impact on customer retention. In 2025, the company tested an entry price reduction, which successfully recovered new user numbers. Further analysis showed that not only the price itself, but also the design of the pricing structure and rental time intervals significantly influenced user behavior. The company concluded that for users to rent and return batteries naturally within their daily routines without worrying excessively about time, achieving the optimal balance between "time design" and "pricing design" is essential.

Kyushu was selected for this test because it is considered a "miniature of Japan," reflecting the nation's demographic and urban-rural balance, making it ideal for extracting highly accurate data.

Purpose: Measuring and Verifying 'Behavioral Change'

The primary objective of this project is to visualize the social impact—specifically, how much the new pricing increases users and how it changes their behavioral range and daily convenience. During the testing period, the company will concentrate large-scale, integrated promotional activities, including TV commercials and out-of-home (OOH) advertising exclusively for the Kyushu area.

Overview

Duration: June 15, 2026 (Mon) – October 31, 2026 (Sat) Target Region: All of Kyushu

About CHARGESPOT

CHARGESPOT is Japan's #1 mobile battery sharing service, with approximately 60,000 units installed across all 47 prefectures in Japan and an expanding global footprint.