Turn Your Company's Strengths into "Interview Material"! Workshop on Utilizing "Chiba's Top 4 Trends" to Secure Media Coverage, Scheduled for August 4 (Tue)

The Chiba Prefecture Public Relations Research Group will hold a workshop on August 4, 2026 (Tue) titled "Turn Your Company's Strengths into 'Interview Material'! Workshop on Utilizing 'Chiba's Top 4 Trends' to Secure Media Coverage." Participation is free, limited to the first 10 applicants.

The secret to PR that resonates with the media is to transform your company's strengths into "matters of public interest." This workshop will provide a practical experience of refining your company's value into news, using the "Chiba's Top 4 Trends" of 2026 as a hook.

The instructor will be Yukiko Yamashige, producer for the Chiba Prefecture Public Relations Research Group. Based on over 20 years of marketing experience in the Kao Group, she will share "Chiba's Top 4 Trends to Watch This Year" and "the process of finding your company's value x matters of public interest."

Furthermore, as a special program, Yuhei Nakajima, former reporter for the Chiba Nippo and editor at Chiba Keizai Sangyo Shimbun, will conduct a "Mock Interview Pitch." Feedback will be provided on whether the "interview angles" discovered in the workshop are viable from a reporter's perspective, and topics with high potential for buzz will be immediately promised an interview by Chiba Keizai Sangyo Shimbun.

[Apply Here] https://x.gd/Q5wrE

[Event Overview]

Date and Time: August 4, 2026 (Tue) 2:00 PM - 4:00 PM (Doors open 1:45 PM) Workshop (90 minutes), Networking Session (30 minutes) Venue: Chiba Nippo Co., Ltd. 3rd Floor Conference Room (4-14-10 Chuo, Chuo-ku, Chiba City) Participation Fee: Free Target Audience: Company executives, business managers, PR staff in Chiba Prefecture, PR staff from various organizations and local governments Capacity: 10 people (up to 2 per company) What to Bring: Writing utensils or PC/tablet, company brochure, for those who attended the March 12 seminar, the previous SWOT analysis sheet

[Speakers]

◆ Yukiko Yamashige Representative, Coco-kate PR & Marketing / Producer, Chiba Prefecture Public Relations Research Group

For 23 years at the Kao Group, she pursued "value transmission that changes consumer behavior (marketing)." Subsequently, she dedicated herself to community-based communication through operating a cultural facility in Chiba City, and in April 2026, she became an independent PR consultant specializing in supportive guidance. Currently, she is deeply involved in regional revitalization in Chiba, serving as a shelf owner at the shared bookstore "Tuga no Dai Ruhon," participating in the "Chiba Fair Trade Promotion Group," and publishing essays that verbalize the value of everyday life on note. She is passionate about supporting clients in drawing out "down-to-earth public relations value" tailored to individual companies, by combining "strategic thinking cultivated in a large corporation" with "on-the-ground sensibility rooted in the local community."

◆ Yuhei Nakajima Former Reporter, Chiba Nippo / Editorial Advisor, Chiba Keizai Sangyo Shimbun / Producer, Chiba Prefecture Public Relations Research Group

After working as a reporter at Chiba Nippo Co., Ltd., he was involved in establishing the digital editing department. In 2021, he founded Chiba Nippo Digital and launched a PR and information dissemination support business. In 2024, he established the Chiba Prefecture Public Relations Research Group, serving as its secretariat director/producer. He serves as an editorial advisor for "Chiba Keizai Sangyo Shimbun," which will launch in May 2026.

[Workshop Content]

<Content> (1) Explanation of 2026 "Chiba's Top 4 Trends" + "News Value Framework" that Resonates with Media (2) Verbalization workshop on how to find news value in your company's business (3) Mock interview pitch by a former reporter + feedback from a reporter's perspective for improvement <What You Will Gain> (1) Understand "Angles for Getting Covered" Learn methods to combine your company's strengths with Chiba's trends (2) Polish Your Words from a Reporter's Perspective Install an "objective viewpoint" that executives, business managers, and PR staff often overlook (3) Deliverables You Can Use Immediately Everyone will complete a "headline (title)" that can be immediately incorporated into a press release

[Recommended For]

Those who are struggling because their press releases are not leading to articles or interviews Those who are unsure if their PR plans or writing will truly resonate with the media (or who lack someone to evaluate them objectively) Those who cannot effectively verbalize their company's business or strengths Those who want to utilize media coverage for their company's business growth

[Apply Here] https://x.gd/Q5wrE

What is the Chiba Prefecture Public Relations Research Group?

The Chiba Prefecture Public Relations Research Group is a community where PR representatives from industry, government, and academia active in Chiba Prefecture share knowledge and skills related to public relations and information dissemination, and learn from each other. Since its launch in July 2024, many PR representatives have joined, and we are working to revitalize PR activities through seminars and workshops.

Established by: Chiba Nippo Co., Ltd., Chiba Nippo Digital Co., Ltd.

Research Group Chairman: Hiroyuki Nakamoto (President and Representative Director, Chiba Nippo Co., Ltd.)

Operating Secretariat: Located within Chiba Nippo Digital Co., Ltd. (4-14-10 Chuo, Chuo-ku, Chiba City, Chiba Prefecture)

Organizational Form: Membership-based organization for individual members

Membership Requirements: Limited to individuals belonging to companies, local governments, industry associations, etc.

Membership Fee: Free

Research Group Website: https://chibakoho.jp/