From Miyazaki! New PR Concept Launched to Increase 'Companies You Love'

Cheer Good Design Co., Ltd. (Headquarters: Miyazaki City, Miyazaki Prefecture; Representative Director: Chigusa Sekiya), which cultivates relationships between companies and society through public relations and design, will announce on April 1, 2026, a PR concept aiming for "a society where people can love the world through their own companies," in collaboration with businesses and public relations personnel in Miyazaki.

Our company supports April Dream, an initiative to make April 1st a day for announcing dreams. This press release is the dream of Cheer Good Design Co., Ltd.

"Do you love your company?" How many people can answer "Yes" to this question without hesitation?

Many SME managers work diligently every day, protecting their employees and engaging with society.

On the other hand, looking inward at their companies, are employees fully able to imagine what their managers are thinking and what future they envision?

Amidst daily tasks and responsibilities, "Does this work have meaning?" "Is it properly reaching those who need it?"

There are many moments when they pause and ponder these questions.

Our representative, Chigusa Sekiya, who has experience working in private companies, government, and support organizations, believes that a state where the management's direction is firmly communicated within the company, and each employee can take pride in their work, is the first foundation for delivering "our unique value" to society.

PR is about "creating opportunities for support"

What we consider PR is not merely about promoting products or services.

By conveying the company's aspirations and background, more people will feel, "This is a good company," and "I want to support them."

Each of these sympathies will eventually accumulate, fostering warm relationships between companies and society.

We believe that PR creates these "opportunities for support."

Changes on the ground from external support

Hidaka Suisan, which has been engaged in shirasu fishing for four generations in Nobeoka City, Miyazaki Prefecture, faced challenges such as poor catches due to climate change and price instability, despite 90% of its sales being wholesale to the market.