From Miyazaki! A New PR Concept to Increase 'Companies People Love' Begins

Cheer Good Design Co., Ltd. (Headquarters: Miyazaki City, Miyazaki Prefecture; Representative Director: Chigusa Sekiya), which nurtures relationships between companies and society through public relations and design, will announce a PR concept on April 1, 2026, in collaboration with businesses and PR personnel in Miyazaki, aiming for a society where people can 'love the world through their own companies.'

Our company endorses April Dream, an initiative to make April 1st a day for announcing dreams. This press release is a dream of Cheer Good Design Co., Ltd.

"Do you love your company?" How many people can answer "Yes" to this question without hesitation?

Many small and medium-sized business owners work diligently every day, protecting their employees and facing society.

On the other hand, when looking internally, can employees sufficiently imagine what the management is thinking and what future they envision?

Amidst daily tasks and responsibilities, "Does this work have meaning?" "Is it properly reaching those who need it?"

There are many moments when one pauses and worries.

Chigusa Sekiya, our representative, who has experience working in private companies, government, and support organizations, believes that a state where management's direction is clearly communicated internally, and each employee can take pride in their work, is the initial foundation for delivering "our company's uniqueness = value" to society.

PR is about creating "opportunities for support"

What we consider PR is not merely about promoting products or services.

It's about increasing the number of people who feel, "This is a good company," and "I want to support them," by conveying the company's aspirations and background.

Each of these empathies eventually accumulates, fostering warm relationships between companies and society.

We believe that PR creates these "opportunities for support."

Misato Town, Miyazaki Prefecture | Sixth industrialization product development undertaken by the entire community and experiences connecting with customers

Changes on the ground from surrounding support

Hidaka Suisan, which operates a whitebait fishing business for four generations in Nobeoka City, Miyazaki Prefecture, faced challenges such as poor catches due to climate change and price instability, with market wholesale accounting for 90% of its business.

Can we pass this on to the next generation? With such anxieties, they continued to worry, "How should we sell it?"

However, what they tackled there was not devising ways to sell.

"What do we want to convey?" "Who do we want to meet?"

They started by facing these questions once again.

A gathering where all employees involved in whitebait fishing and processing ate their own whitebait at a sushi restaurant (Sushi Taka in Miyazaki City). It became a time to reaffirm the deliciousness and value of "their own whitebait," which they rarely get to savor slowly.

First, putting their feelings into words. To do so, each employee listened to external opinions and created a state where they could envision the faces of the people they wanted to reach.

The representative of Hidaka Suisan talks about their past and future aspirations

Executive Director Masate of Sushi Taka conveyed the charm of whitebait from a chef's perspective

The change in young whitebait fishermen who became proud of their whitebait

The moment they rediscovered the deliciousness of their own whitebait

As they continued to communicate externally, more and more people gradually said, "That's great," and connections spread from person to person.

This change was not born from forced sales, but from people meeting and supporting each other.

MIYAZAKI FOOD AWARD 2026 "Food Products Conveying the Charm of Miyazaki Prefecture" Excellence Award

The Future We Want to Achieve

What we aim for is to increase the number of people who can say, "I love my company."

And for society to naturally feel that "there are many companies worth supporting."

When a company's aspirations are properly conveyed, people who feel "That's great" will support it, and that support will, in turn, create new value.

We want to create a society where such a flow continues as a matter of course.

To achieve this, we believe that connections starting from nearby, rather than from someone far away, are important.

That relationships where people connect and support each other within the community gradually expand.

We believe that this accumulation will eventually become a great force.

From Miyazaki to the Nation

From Miyazaki, we will build a society where supportive relationships are commonplace.

For businesses and PR personnel in Miyazaki to convey their value in their own words and deliver it to society.

Each of these efforts will lead to someone saying, "That's great," and gradually expand as a circle of support.

We believe that this expansion will eventually connect beyond Miyazaki and spread throughout the nation.

FY2025 Miyazaki Prefecture-sponsored Design Management Promotion Project "PROJECT ARAKASHI" (Operated by Mitemo Inc.) Through encounters between Miyazaki businesses and creators, and their involvement in putting their aspirations into words, a naturally supportive relationship was born.