[Free Seminar for Lodging Facilities] "Learning from Practice: Strengthening Hotel Direct Sales through Accommodation Plans and SNS Utilization" | CHILLNN x Mikito Tanaka of hoteltree

CHILLNN Inc. (Headquarters: Shimogyo-ku, Kyoto; CEO: Ryo Nagata), a provider of direct reservation systems for lodging facilities, announces a collaborative free online seminar with hoteltree (Representative: Mikito Tanaka) titled "Learning from Practice: Strengthening Hotel Direct Sales through Accommodation Plans and SNS Utilization," to be held on June 10, 2026.

Travelers' information gathering and booking behaviors are diversifying, leading to an increasing need for lodging facilities to reduce dependence on OTAs and increase direct bookings through their own websites. However, many operators face challenges such as SNS activity that fails to generate bookings or uncertainty about which types of plans are in demand.

In this seminar, Mikito Tanaka, representative of hoteltree and a multifaceted expert in hotel marketing, operations, and public relations, will share his practical know-how on creating accommodation plans that attract guests and optimizing SNS funnels to drive reservations.

Seminar Highlights: 1. Secrets to crafting plans that win user interest and drive direct bookings: Unveiling design strategies to make guests want to book through your website rather than OTAs. 2. SNS funnel design for results: Steps to guide users smoothly from viewing content to completing a reservation. 3. Practical marketing with limited budget: Actionable steps to increase direct booking ratios using existing resources.

Recommended for: - Hotel owners, managers, and marketers looking to increase their direct booking ratio. - Those who feel their SNS posts are not translating into actual bookings. - Those who want to move away from OTA dependence but lack a significant marketing budget.

Event Overview: Date and Time: June 10, 2026 (Wed) 13:00–14:00 Format: Online (Zoom) Participation: Free Archive Benefit: All advance registrants will receive an archive video of the session.

Speaker Profile: Mikito Tanaka (Representative of hoteltree). Involved in attracting guests and improving operations for lodging facilities, including Ryokan 'Iseya', the 5-room small hotel 'Umi Kara', Cafe 'CAFÉ KAION', and Sushi restaurant 'WADATSUMI'. Focuses on operations and marketing for small hotels with under 30 rooms.