CHINTAI Survey: Gen Z Checks Neighborhood Reputations and Uses 'Deductive' Home Hunting

CHINTAI, a leader in apartment hunting services, surveyed 648 individuals with experience in finding and living in rental properties. The survey categorized respondents into Gen X, Millennials (Gen Y), and Gen Z to compare changes in behavior.

Key findings include:

- Shift in Behavioral Patterns: The initial search method has evolved from word-of-mouth in Gen X, to self-driven portal searching in Millennials, and finally to 'cautious comparison and deliberation' using apps, social media, and AI in Gen Z. - Increase in Information Sources: On average, Gen X relied on 1.28 sources when searching for their first apartment, whereas Gen Z relied on 2.27 sources. - Interest in Neighborhood Reputation: Only 1.8% of Gen X checked 'neighborhood reputation' when looking for their first apartment, compared to 6.0% of Gen Z—an increase of approximately 3.3 times. - 'Deductive' Apartment Hunting: When asked if they prefer 'properties with fewer concerns' over 'properties with many good points,' 28.0% of Gen X agreed, compared to 40.1% of Gen Z, indicating that younger generations are more prone to identifying and eliminating negatives.

In summary, the trend in apartment hunting has transitioned from merely seeking properties that meet requirements to a 'verification-based' approach that emphasizes 'avoiding future regrets.'