Chiyoda Co., Ltd. Launches New TV Commercial Featuring Hanako and Rikka Ihara from June 12; Hosts 90th Anniversary Grand Thanksgiving Sale Part 2

Chiyoda Co., Ltd. (Suginami-ku, Tokyo; President: Masatoshi Machino) will begin airing a new TV commercial starting June 12 (Friday), featuring Chiyoda's image ambassadors, the comedy trio 'Hanako' and actor Rikka Ihara.

Celebrating its 90th anniversary this year, the company is holding the '90th Anniversary Grand Thanksgiving Sale Part 2' from June 12 (Friday) to June 21 (Sunday) to express gratitude to its customers. The new TV commercial, 'Grand Thanksgiving Sale Part 2: A Happy Thank-You Price for the Family,' features the three members of Hanako surprised by the 'Thank-You Price' of popular brands for 3,900 yen (tax included), comically turning into characters from a girls' manga. Together with Ihara, the four rush to the store.

The 'Cool Spat Shoes' version introduces footwear perfect for the upcoming hot season, focusing on the 'Cool x Comfortable' style. The four members pose stylishly wearing mesh and contact-cooling types or sneaker sandals, presenting the products along with the original 'Summer Spat' song. These items are also ideal for Father's Day gifts.

Get ready for the summer season with great deals at Chiyoda's Grand Thanksgiving Sale Part 2! Stay cool and comfortable. We look forward to welcoming everyone to our Shoe Plaza, Tokyo Shoes Retailing Center stores, and our official online shop, 'kutsu.com'.

'Spat Shoes' were launched by Chiyoda in March 2022 as a pioneer in hands-free footwear, based on the concept of 'putting them on instantly while standing without using your hands.' With a patented shoehorn-like heel structure, users can slip them on 'Spat!' without using their hands. Their novel comfort and convenience have met consumer needs, becoming a massive hit and achieving cumulative sales of 5 million pairs (as of February 2026).

Spat Shoes offer a wide lineup for men, women, and juniors, including sneakers, casual shoes, and business shoes. The range also includes specialized items like safety shoes for light work, kitchen shoes, and support shoes for the elderly and those with physical disabilities, catering to various customer needs.