What is the purpose of the Chiyoda Prize?

To support youth creativity and cultural activities, fostering collaboration between communities and corporations.

How were the glowing shoes made?

Students from Tominokuchi High designed them, with Chiyoda providing technical and manufacturing support.

Is the DCC held annually?

Yes, it is held every year, with Chiyoda sponsoring continuously since 2015.

Are the glowing shoes sold in Chiyoda stores?

They are commemorative items and not for sale, but dance-friendly shoes are recommended nationwide.

Can other schools participate?

Yes, high school dance clubs across Japan can join and apply for DCC.

Chiyoda Corporation Hosts Presentation Ceremony for the 'Glowing Original Shoes' Awarded to Winners of the 13th National High School Dance Club Championship (DCC)

Published Jul 14, 2026 12:30 AM ・ Updated Jul 13, 2026 5:45 PM ・ 5 min read ・ Source: PR TIMES

Chiyoda Corporation hosted a presentation ceremony for the 'Glowing Original Shoes' awarded to the dance club of Osaka Prefectural Tominokuchi High School, winners of the Chiyoda Prize at the 13th National High School Dance Club Championship (DCC), highlighting its ongoing cultural support initiative since 2015.

Chiyoda Corporation (Head Office: Suginami-ku, Tokyo; President and CEO: Masatoshi Machino) has been sponsoring the 'National High School Dance Club Championship – DCC (DANCE CLUB CHAMPIONSHIP)' since 2015 as part of its cultural support initiatives, encouraging dance clubs at high schools across Japan. At this event, the 'Chiyoda Prize' is awarded, presenting winning schools with 'Glowing Original Shoes'.

The recipients of the Chiyoda Prize at the 13th DCC were the dance club members of Osaka Prefectural Tominokuchi High School (Osaka Prefecture). The 'Glowing Original Shoes', collaboratively designed by the students, have now been completed, and a presentation ceremony was held at the school. The finished shoes reflect the students’ creativity in every detail—from color selection to materials—featuring a vibrant design inspired by floral motifs from their performance costumes. The shoelaces display the theme 'Hanatte ni nare (Become a flower)' in printed text, and ribbons are elegantly attached at the heels, showcasing meticulous craftsmanship.

Following the ceremony, the students performed a dance wearing the glowing shoes. Their synchronized, outstanding performance highlighted the beautifully illuminated shoes in perfect rhythm with their steps.

Nationwide Chiyoda stores will continue to offer footwear ideal for dance, supporting young performers from the ground up.

Learn more about the DCC special feature here >

13th DCC Chiyoda Prize Winner Osaka Prefectural Tominokuchi High School Dance Club 'Hanatte ni nare: Become a Flower'

Company Name: Chiyoda Corporation (Tokyo Prime Market; Securities Code: 8185)

Head Office: 5F, Fujisawa Building, 4-30-16 Ogikubo, Suginami-ku, Tokyo

Representative: President and CEO Masatoshi Machino

Founded: 1948 (Founded in 1936)

Fiscal Year End: End of February

Employees: 1,102 (consolidated)

Capital: 6.89321 billion JPY

Sales: 78.9 billion JPY (consolidated)

Subsidiaries: Chiyoda Bussan Co., Ltd., Tomoe Shoji Co., Ltd.

Number of Stores: 863 (consolidated)

(As of February 2026)

https://www.chiyodagrp.co.jp/

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FACT BOX

Source: PR TIMES
Category: Event