The "Dream" of CHOOSE Inc.

The dream of CHOOSE Inc. (Headquarters: Shibuya-ku, Tokyo; President: Izumi Ogame) is to "create new value with internet technology and realize a society where everyone can choose their future."

By evolving incentive designs such as points and tokens, we provide an experience that involves emotions like "fun" and "a sense of accomplishment," going beyond mere financial rewards. In the coming era, "money" is not the only reason people act. Emotions such as "interesting," "fun," and "wanting to continue" are what generate action, create habits, and change lives.

CHOOSE Inc. aims to implement a "new incentive design where fun and rewards coexist" into society and establish a new point economy.

CHOOSE Official Website

Background of the "Dream"

1. Current Social Issues

Currently, Japan is undergoing significant changes. The side-job market has expanded, and it has become an era where individuals seek ways to increase their income. Additionally, due to the effects of rising prices and the depreciation of the yen, there is a growing interest in everyday economic activities such as "poi-katsu" (point-collecting activities).

On the other hand, while interest in "investing" is increasing, it remains a high-hurdle area for many people.

"I don't know where to start."

"I'm scared of losing money."

"It seems too difficult to get into."

Due to these psychological barriers, many people are unable to take the first step, despite having opportunities for asset formation.

In other words, in modern society, there is a gap between the need to "increase one's money" and the "anxiety about risks and difficulty."

2. The Vision of CHOOSE

CHOOSE Inc. was born to eliminate this gap.

"I'm interested in investing, but I'm scared." "But I want to start something."

To respond to such voices, we chose a new approach starting with "fun."

That is, "a system that allows people to naturally experience investing while having fun."

Traditional investment services often presuppose knowledge and funds, creating a structure where beginners "give up before they even start."

That is why we chose to create a world where you can "experience first, before you learn." By engaging with it in a fun way, interest is born, understanding deepens, and it leads to action. We believe that creating this flow will lead to the democratization of investing.

Initiatives to Realize the "Dream"

To realize this dream, CHOOSE Inc. is developing "CHOOSE," a service that fuses the investment experience with point acquisition.

"CHOOSE" is a simple service where you can participate just by predicting whether "tomorrow's Nikkei Stock Average will rise or fall."

No specialized knowledge is required. The prediction is intuitive and can be completed in just a few seconds. If the prediction is correct, points are awarded, and there is no loss even if it is wrong. This mechanism allows users to get a feel for investing without risk, naturally deepening their interest and understanding of the market.

Furthermore, by linking with financial services such as opening a securities account, it also serves as a step towards full-fledged asset formation.

"CHOOSE" prediction game screen

The Value Realized by CHOOSE

・ From something "scary" to something "you want to try"

・ From "effort" to "experience" in learning

・ From rewards being just the "result" to also being the "process"

By realizing these, we will create a new economic experience where you can "learn with fun and naturally profit."

In the future, we will utilize cutting-edge technologies such as fintech, web3, and AI to realize more advanced and attractive incentive designs.

Ultimately, we aim for a society where everyone can naturally participate in economic activities and choose their future based on their own will.

Under the philosophy of "creating new value with internet technology," CHOOSE Inc. will change human behavior through "fun × rewards" and evolve the very nature of society.

This dream, communicated through April Dream, is not just an ideal. We have already taken the first step towards its realization.

CHOOSE Official Website

Operating Company (CHOOSE Inc.) Overview

Company Name: CHOOSE Inc.

Established: June 4, 2024

Location: 2-13 Nanpeidai-cho, Shibuya-ku, Tokyo

Business Content: Point media business, web3 business Corporate Philosophy: "To create new value with internet technology" Business Vision: "To evolve the mechanism of user incentives"

Corporate Site: https://choose-inc.co.jp/

📢 For service details: https://choose-pt.jp/

📢 For the latest information, follow our official X: https://x.com/choose_pt_jp

From the CHOOSE Inc. corporate site

＜Contact Information＞ Address: Maekawa Building 5F, 2-13 Nanpeidai-cho, Shibuya-ku, Tokyo Name: CHOOSE Inc. Public Relations: [email protected]

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  • Source: PR TIMES
  • Category: product_launch