'It Only Lives When It Is Communicated.' Chuggin FG Launches New Video Series to Bridge Regional Aspirations and the Future, Challenging the Awareness Gap Revealed by Surveys

Chuggin Financial Group (Headquarters: Okayama City, President: Sadanori Kato) is launching a new video series, 'Chuggin FG Initiatives for the Region,' to more clearly communicate the various ideas and initiatives born in the region to a wider audience.

This series carefully depicts, through video, the values cultivated within local communities and the aspirations that should be passed on to the next generation. The first episode focuses on the 'SDGs Private Placement Bond Joint Donation Project,' which gives shape to contributions to the region. The second episode covers 'Business Succession and M&A Support,' which connects a company's history and vision to the future.

1. Background of the Series Launch: Our Determination Born from the 'Reality' of the Survey

The starting point for this video series was a sincere acceptance of the reality revealed through customer surveys: 'Our initiatives are not yet sufficiently known in the region.'

Even for activities we have continued for the region, we questioned, 'If they are not communicated, are they the same as not existing?' With this strong sense of purpose, we planned this project not as a mere introduction of our own services, but as a way to visualize the 'voices' and 'passion' of the local people and companies we walk alongside, aiming for communication that feels more familiar.

2. Series Overview and Highlights

Episode 1: SDGs Private Placement Bond Joint Donation Project

This is an initiative where our group and our client companies together give shape to their desire to support the region. This video features support for a public cram school in Wake Town, reconstruction support in Mabi Town, and the donation of a monument to Sanuki Children's Land in Kagawa Prefecture, introducing the thoughts behind the donations and the connections spreading across the region.

[Published Videos]

Chuggin FG Initiatives for the Region [SDGs Private Placement Bond Joint Donation Project]

Full movie (YouTube) 15-second vertical (Instagram Reel)

Episode 2: Business Succession and M&A Support

This is an initiative to pass on the businesses, technologies, and trust that regional companies have carefully built to the next generation. This video introduces actual efforts, depicting how we draw a future together with companies from a variety of options, including intra-family succession and M&A.

[Published Videos]

Chuggin FG Initiatives for the Region [Business Succession and M&A Support]

Full movie (YouTube) 15-second vertical (Instagram Reel)

3. Publication and Broadcast Overview

(1) Official YouTube

In addition to the full movie, 30-second and 15-second commercials are also available.

Official YouTube

(2) Official Instagram

15-second vertical videos are published as Reels.

Official Instagram

(3) TV Commercial

(4) Leaflet

4. Future Developments

Chuggin Financial Group will continue to communicate its various regional and social initiatives in the form of videos.

Currently, a third video focusing on further regional revitalization is in production. The group will continue its communications so that it is perceived as the most familiar and reliable partner for everyone in the region.

Chuggin Financial Group

Phone: 086-223-3110 Public Relations Center: Okajima (Extension 2255)