[New CM Released] 'Just Right.' RETOUCH, a brand proposing grooming for adult men, releases its first concept movie

CiiK Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Eito Miyanaga), which operates brands and media in the lifestyle domain such as the men's hair cosmetics and apparel brand "RETOUCH" and the adult men's media "Otona Danshi Labo", released a new concept movie today that embodies the brand's philosophy.

This movie features "RETOUCH nu WAVE", a hair wax specifically for permed and curly hair that has gained high support in the market, winning 1st place in Amazon rankings and best cosmetics awards (*1). With the message "Hairstyles can be free," it visualizes the "just right" grooming that modern adult men desire.

*1 Amazon Hair Styling Cream/Lotion Category Best Seller Ranking No. 1

### Background of CM Production: The reality of adult men who "don't want to try too hard" For modern men, grooming has become an everyday standard. On the other hand, they have an earnest conflict: they "don't want to look like they are trying too hard" but "want to be clean and cool."

Through a community with over 1 million followers on related SNS, RETOUCH has caught the true feelings of adult men who "don't want to try too hard". This CM affirms their life-sized appearance and expresses the moment of regaining "room in mind and grooming" through the product.

Not over-styled,