Dive into the "4 AM Fish Market": Kitakyushu City Launches Inbound "Auction Tour x Sushi Breakfast"

Japan Travel Co., Ltd. has decided to launch a special tour to enjoy the dynamic fish auction at Kitakyushu City's fish market, and a monitor tour will be conducted in conjunction with its release. This initiative aims to showcase the charm of the fish market, which is the foundation of Kitakyushu's sushi culture, allowing participants to experience the richness of the local food scene. It will be implemented as an "experiential inbound content" where visitors can feel the excitement of the auction and the craftsmanship up close in market areas usually off-limits. The tour, set at Kitakyushu's fish market, includes a guided observation of professional auctions, followed by a fresh sushi breakfast made with just-caught ingredients at a market sushi restaurant. This will deepen participants' understanding of Kitakyushu's food culture and enhance their satisfaction during their stay. Kitakyushu City also wants to promote itself as the "Sushi Capital" to inbound visitors. We kindly request media coverage. Monitor Tour Outline: Date: Friday, May 22, 2026, 4:00 AM - 7:15 AM. Location: Kitakyushu City Public Wholesale Market. Participants: Foreign residents in Japan, interpreter guides. Tour Highlights: Experience dynamic auctions up close, tuna filleting show and commemorative photo, exquisite breakfast experience, and a behind-the-scenes look at what supports the "Sushi Capital."