On April 30, Reiwa 8 (2026), a contract signing ceremony with naming rights partners was held at the city hall.
The purpose of this system is to improve services for users by allocating the revenue obtained from granting nicknames to facilities towards the sustainable management and operation of these facilities, while also creating opportunities for businesses to contribute to the community and promote themselves.
The new nickname will be "KYOEI Arena". The partners are three companies: KYOEI Denko Co., Ltd., KYOEI Denzai Co., Ltd., and KYOEI Tech Co., Ltd. The nickname "KYOEI" is derived from the name common to the corporate names of these three companies.
[Contract Overview]
Target facility: Maizuru Bunka Koen Gymnasium
Naming rights fee: 2,000,000 yen per year
Contract period: 3 years, from April 1, Reiwa 8 (2026) to March 31, Reiwa 11 (2029)
Furthermore, other examples of naming rights introduced in this city include "Maizuru Mirai Stadium (baseball field)", where Mirai Tech Co., Ltd. serves as a partner. Additionally, the city continues to solicit partners for the Isatsugawa Sports Park.
[Contact for this matter]
Maizuru City Sports Promotion Division
Phone: 0773-66-1058
Email: [email protected]
FACT BOX
- Source: PR TIMES
- Category: Partnership