The LINE Official Account operated by Minamikyushu City, Kagoshima Prefecture, has now exceeded 50,000 friends.
This account is operated with the aim of "real-time information dissemination" and "providing information tailored to individual needs," distributing information on disaster prevention, city administration, events, childcare support, and tourism.
Its effectiveness in rapidly disseminating information during disasters and its use as part of city promotion have been particularly recognized, leading to its use not only by residents but also by people outside the city.
The surpassing of 50,000 registrations, which exceeds Minamikyushu City's population (approximately 164% of the population), indicates its widespread use as a municipal official LINE account attracting significant interest from both within and outside the city.
Register for the Minamikyushu City LINE Official Account here:
Win "Mina, Miryoku!" Merchandise in a Lottery for 4 Winners to Commemorate 50,000 Friends!
To commemorate surpassing 50,000 friends on the Minamikyushu City LINE Official Account, we are holding a special campaign to express our gratitude by giving away "Mina, Miryoku!" merchandise to 4 lucky winners through a lottery.
This merchandise is a set of 8 types of goods featuring the city's logo mark and a hot water pack of Chiran tea, distributed exclusively for this campaign.
This commemorative project is intended to express our gratitude to our daily users and to further promote the appeal of Minamikyushu City.
Minamikyushu City LINE Official Account Gift Project
Future Developments
Minamikyushu City has been operating its LINE Official Account with the goal of "communicating information effectively," striving to "deliver necessary information to the right people quickly."
Although there were initial challenges with slow growth in friend registrations, we have steadily increased our registered users through trial and error, including reviewing our distribution methods, expanding our content, and improving our rich menus.
Furthermore, the number of registrations significantly increased due to the introduction of Minamikyushu City's unique LINE coupon, "Mina-kore Coupon," and we are currently monitoring data to suppress block rates and optimize distribution content.
Going forward, we will enhance its role not just as an information dissemination tool, but as a "digital platform connecting registered friends and the region."
"Mina-kore Coupon" is scheduled to be implemented again this year!
What is Mina-kore Coupon? It is a unique LINE coupon for Minamikyushu City that can be used at participating businesses within the city. (Mina-kore is an abbreviation for Minamikyushu City Specialty Product Collection, and also incorporates the meaning of the city's catchphrase "Mina, Miryoku!")
For details, please visit the city's website.
Mina-kore Coupon (LINE Coupon) Begins!
Related Links
Minamikyushu City LINE Official Account
[Case Study] Minamikyushu City, Kagoshima Prefecture: Effectively Disseminating City Administration, Disaster Prevention, and Event Information through Segmented Distribution, Utilizing LINE for City Promotion
Contact Information
Minamikyushu City Planning Division, Migration and Settlement Promotion Section Phone: 0993-83-2511
Minamikyushu City Planning Division
Minamikyushu City, Kagoshima Prefecture, is a nature-rich town located in the southern part of the Satsuma Peninsula, formed by the merger of the former towns of Ei, Kawanabe, and Chiran.
FACT BOX
- Source: PR TIMES
- Category: 市政
- Organizations: LINE