The rare, high-end brand 'Hida Melon,' a specialty of Takayama City, Gifu Prefecture, which only a limited number of farmers can cultivate, has once again reached its peak harvest season. The most distinctive features of Hida Melon are its exquisitely fine and beautiful netting, like a work of art, and its astonishing sweetness with a Brix level of '14° or higher.' Its melt-in-your-mouth texture and rich aroma make it extremely popular as a summer gift, such as for Ochuugen.

Harnessing Temperature Differences: The History of Turning 'Impossible' into 'Miracle' in a High-Altitude Region

The first attempt to cultivate high-end melons in Hida Takayama was in 1978. At the time, it was common practice to grow melons in warm regions, and because they are delicate to environmental changes, cultivation in the high-altitude Hida Takayama was extremely difficult.

However, local producers did not give up and continued their research. They established techniques for thorough temperature and moisture control within pipe houses. This allowed them to turn the 'intense day-night temperature differences' unique to Hida into their greatest strength, developing a unique cultivation method that allows the fruit to store sweetness to its limit. Currently, it has been selected as a top brand, 'Made by Hida Takayama,' certified by Takayama City as a unique and highly reliable local product. Only 13 farmers belonging to the 'Hida Melon Research Association' carefully grow this supreme Earl's melon and ship it nationwide.

They are truly '13 Artisans' inheriting the DNA of Hida's craftsmanship.

'Delicious Melons Have Been Produced Again This Year': Delivered Fresh from the Early Morning Farm

At 'Hayashi Farm,' a member of the Hida Melon Research Association located in Ena-kocho, the harvesting and shipping operations are currently at their peak.

To maintain the optimal condition for the melons, work begins in the early morning. All employees carefully select each perfectly round and ripe melon, cut it, and pack it with care to prevent any damage.

Kazuya Shiroyama of the farm expressed his confidence, saying, 'This year, the melons have fully absorbed the blessings of Hida and have turned out to be the most delicious. We want everyone to enjoy them with smiles, sharing them with family and loved ones.'

Shipping Accepted Until Around Obon! Easy to Order via Furusato Nozei

Hida Melons will continue to be shipped until mid-August (around Obon). They are perfect for home consumption as well as summer gifts. In addition to direct sales at the farm, we also accept orders from across the country. Please contact us at the details below.

- Contact: JA Hida Specialty Processing Center

TEL: 0577-73-5113 FAX: 0577-73-6527

- Furusato Nozei

By supporting 'Hida Takayama' through Furusato Nozei, you can receive 'Hida Melon' as a thank-you gift. Please enjoy the luxurious 'Hida Melon' this summer, which will spread a sense of wonder with every bite.

For Furusato Nozei, please check the link below (Furusato Choice).

[Limited Quantity] 2026 Advance Reservation Hida Melon, 1 pc <<Shipping sequentially from around August>>

[Limited Quantity] 2026 Advance Reservation Selected! Award-Winning Hida Melon, 1 pc <<Shipping sequentially from around August>>

[Limited Quantity] Hida Melon, 1 pc, Size 2L-3L (approx. 1.5kg), Gift Box, Reception until late July 21-326

● Made by Hida Takayama

By promoting the branding of Hida Takayama as a city of craftsmanship inheriting the DNA of 'Hida no Takumi' (Hida Artisans), we aim to pass on and develop culture and revitalize the economy. We certify local products that meet the 'Hida Takayama Brand Concept': 'Authenticity born from the climate of Hida Takayama and the lives of its people.'

[Contact Information for this Matter]

Name: Takayama City Hall, Brand Strategy Division

Address: 2-18 Hanaoka-cho, Takayama City, Gifu Prefecture, 506-8555

Phone: 0577-35-3001

FAX: 0577-35-3167

Email: [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: 地域経済