Clara Supports Market Expansion for Wakayama Prefecture Plum Products in Thailand, Hosts Product Event and SNS Promotion at Bangkok Department Store

Clara Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Kentaro Iemoto; hereinafter "Clara"), in collaboration with Adecco Ltd. (hereinafter "Adecco"), planned and operated the "Plum Products from Wakayama Prefecture Soaring to Asia! Thailand/Bangkok Market Expansion Project," and held the "BEST UME FAIR" at Siam Takashimaya in Bangkok from February 11 to 15, 2026.

### 13 Plum Businesses from Minabe, Wakayama, Sell Approximately 40 Products This project aimed to promote plum wine, pickled plums (umeboshi), and processed plum products made from "Kishu Nanko-ume" from Minabe, Wakayama, in the Asian market, and to develop sales channels for the 13 participating plum businesses. As part of this initiative, a product event for plum wine and plum products was held at Siam Takashimaya, located in ICONSIAM, one of Bangkok's premier luxury malls. During the event, the plum business operators visited the site, providing them with an opportunity to hear direct feedback from Thai consumers through in-store sales support and to experience the high purchasing power of the local market firsthand.

During the event, plum wine in particular garnered significant interest, with some customers purchasing large quantities to fill their shopping carts, resulting in a response that exceeded initial expectations. Furthermore, some purchasers asked, "I am planning to visit Japan; could you tell me where I can buy this in Japan?"—a result that highlights the high demand for inbound tourism to Japan within Thailand.

### Customer Attraction Promotion via Influencers Using TikTok For the publicity and promotion of this event, we utilized TikTok, which has a high usage rate in Thailand, and conducted promotional campaigns featuring influencers. In particular, we carefully selected 10 influencers with followers interested in travel to Japan, overseas trends, and food. Through video introductions at the event venue, live tasting reports, and announcements of giveaway campaigns, we achieved effective customer attraction. Furthermore, we focused not only on sales but also on appealing to the younger generation of Thai consumers through influencers by introducing the history of Nanko-ume, the producers' passion, and the dedication involved in the manufacturing process via videos and pamphlets.

### About Clara Group's Overseas Promotion Support In addition to its long-standing activities in the Greater China region, the Clara Group leverages a broad overseas network spanning North America, Europe, Southeast Asia, and Oceania to provide support for the overseas promotion of Japanese products. For this project, we utilized subsidies from the Ministry of Economy, Trade and Industry, providing consistent support from planning and subsidy application assistance to building structures with local partners, designing trade flows, arranging logistics, and providing post-event follow-up.

Clara will continue to design optimal promotion plans tailored to regional issues, customer objectives, and product characteristics, supporting the development of regional products into sustainable growth businesses overseas.

**[Inquiries regarding this matter]** Clara Inc., Consulting Division URL: https://consulting.clara.jp TEL: 03-4213-0787 Mail: [email protected]